Yahoo, AOL and DoubleClick join Microsoft for ‘ad safety’ certificates
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK. Recipients of the seal have had their...The always-on consumer: How can brands keep up?
As technology become ever more integrated into modern society, a new breed of fast-moving, tech-savvy and digitally-immersed shoppers has emerged- dubbed the ‘Always- On’ consumer. But how can brands keep pace with their world of touch screens and swiped decisions? In...A new era of personal data unlocked in an “Internet of Things”
Marketing in the 20th century was characterised by mass media, broadcast television, and the rise of direct marketing. Marketing today in the 21st century is about leveraging those mass market channels to deliver messages targeted with such precision that zero media...The price of privacy: Europeans ‘value their own data at £140’
Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research. The study, from mobile network Orange, surveyed over 2,000 mobile users...Mobile video now fastest growing format as ad spend triples
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. found...Mondelez invests 20% of ad budget into digital video and mobile with Google tie up
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google. Video, the company said in a statement, will be a “key growth driver” for its brands. The agreement...Biggest spenders on Google AdWords: Amazon tops the list in US
With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research. Amazon spent $157.7 million on Google US search ads in 2013, by far the most by...Many marketers still failing to convert consumer insights into actions- survey
Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research. The study, commissioned by Kenshoo and conducted by Forrester Consulting, found that marketing...Hobgoblin Facebook gameshow targets Halloween market
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Watch the promo video here: As part of the wider ‘Season of Mischief’ campaign, Wheel of Misfortune...Case study: How Murphy’s turned Ireland’s rain into beer
Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked...SME marketing budgets 20% larger this year
SME marketing budgets for 2014 have been, on average, 20% more than they were for 2013., according to new research. The study, from Optimus Performance Marketing, found that of the companies polled, the majority have increased the number of employees working in their...Microsoft reveals plans for Windows 10 (and skips number 9)
Microsoft has given its first glimpse of its Windows 10 software, hoping to replace its much-criticised current operating system. Watch this video from BBC discussing the Windows 10 system and its challenges here: The move is unusual as Microsoft’s current...Digital marketing ROI: Five FMCG campaigns that prove digital works
FMCG brands face a tricky challenge on digital channels- how can online ads convince shoppers to add your products to their supermarket trolleys? And if they do- how is it possible to track it? We look back at some of the best FMCG campaigns of the past year that show how digital success translates into real world cash.
