Jul 21, 2014 | Online advertising
Direct visits to branded pharmaceutical websites continue to bring greatest lifts in consumer awareness, favourability and conversions, according to new research. comScore’s eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry was...
Jul 17, 2014 | Online advertising, Online video, Search engine marketing
With a staggering 90% of the world’s data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry...
Jul 16, 2014 | Online advertising
Programmatic advertising is growing and real-time bidding is now being used far beyond traditional display advertising, according to new global research. The study, from ad technology provider Turn, also found that ‘smoother ‘spend indicates more proactive media...
Jul 16, 2014 | E-commerce and E-retailing, Online advertising
Yahoo has posted disappointing quarterly earnings, with quarterly profit $272.6 m, down from $335m a year earlier, as the web giant keeps a slice of Chinese ecommerce giant Alibaba ahead of its IPO. The disappointing news comes after Yahoo chief executive Marissa...
Jul 10, 2014 | Mobile, Online advertising
Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Microsoft. Lexus rolled out a series of serialized...
Jul 9, 2014 | CPG, Online advertising
Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research. The study, from Accenture, found that a...
Jul 8, 2014 | Online advertising, Online video
More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research. The findings come from Collective’s 2014 UK Online Video Advertising Market Report, which drew...
Jul 8, 2014 | Online advertising, Online video, Social media
Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by...
Jul 8, 2014 | Facebook marketing, Mobile, Online advertising
Due to its popularity with the younger generation, Levi’s turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34. The Levi’s brand was among...
Jul 7, 2014 | Online advertising
After years of hype, the concept of an ‘Internet of Things’ is starting to become a reality. This month, both Google and Apple gave us glimpses into how their technology will look beyond mobile and PCs. In this special round-up, we look back at the month’s...
Jul 3, 2014 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Programmatic now accounts for 28% of UK display ads- IAB Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, with a forecast...
Jul 2, 2014 | Mobile, Online advertising
The mobile ad market in the UK is set to overtake print this year in terms of adspend, and is likely to overtake TV by 2016, according to new research. The report, from eMarketer, indicates that mobile ad spending in the UK continues to show significant growth and is...
Jul 2, 2014 | Online advertising
A fortnight on from Facebook’s announcement that is will sell targeted ads based on its user’s external web browsing habits, popular browser extension Adblock Plus is offering a special block list that prevents Facebook and 6,700 other sites from tracking a user’s...
Jul 1, 2014 | Online advertising, Search engine marketing
Across many sectors, having an ad appear in Google for your company or brand will get you 6.6% more top-of-mind awareness among your consumers. The B2B and Automotive sectors seethe best levels of top-of-mind awareness both achieving 9% high awareness levels when...
Jun 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide. Unilever was awarded with the title ‘most effective marketer’ for the third consecutive year, while WPP also scored a three-peat for...
Jun 27, 2014 | Online advertising, UK
Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, with a forecast that these types of ads will make up nearly half (47%) in 2014, according to new research. Conducted by research and strategy...
Jun 24, 2014 | Online advertising, Search engine marketing
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns. Google has yet to make an official announcement on the feature, but it was spotted by Larry Kim CEO of marketing software firm WordStream....
Jun 24, 2014 | Online advertising, Search engine marketing
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns. Google has yet to make an official announcement on the feature, but it was spotted by a Larry Kim CEO of marketing software firm WordStream....
Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year’s festival, giving equal honours to Harvey Nichols’ “Sorry I Spent It on Myself” and Volvo’s “Epic Split.” Ad agency...
Jun 23, 2014 | E-commerce and E-retailing, Online advertising
Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny ad turned controversial subject matter...
