Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks. This case study looks at how the ad married celebrity and the ‘wow’ factor to...
Jun 23, 2014 | Online advertising, Online video
The final day of Cannes Lions 2014 concluded with sessions featuring Bono, Intel, composer Philip Sheppard and Contagious. Bono’s presence was also boosted as he was awarded the first ever Cannes Lionheart Award. Bono’s award sought to recognise the value that a...
Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
This “Sound of Honda — Ayrton Senna 1989” ad from from Dentsu Tokyo, caught the eye of the judges at Cannes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and...
Jun 23, 2014 | Online advertising, Online video
Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble’s global brand building officer Marc Pritchard; WPP’s Sir Martin Sorrell, Twitter’s Dick Costolo and Viacom’s Philippe Dauman. Also,...
Jun 23, 2014 | Online advertising
With Cannes Lions 2014 celebrating creativity in the digital media industries, Exact Target from Salesforce looks back at some of the key trends to come out of the festival. Throughout the Cannes Lions Festival of Creativity, the ExactTarget Marketing Cloud provided...
Jun 23, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Unilever’s CMO shares his views about the ongoing digital revolution, the importance of training to strengthen the skills of marketers, and the new approaches for finding agency partners with the right talent. Having led Unilever’s massive shift to become...
Jun 19, 2014 | Online advertising, Online video, Social media
Here are the top digital marketing data and case studies that caught our eye. Best times to post on Facebook: ‘After hours’ gets most clicks There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But...
Jun 19, 2014 | Online advertising, Social media
The third day of the Cannes Lions festival was another eventful one, featuring Yahoo’s Marissa Mayer talking native ads and rapper Kanye West, who has offered to redesign Instagram, suggesting that it would be “a simple task” for him to beautify the...
Jun 19, 2014 | Digital marketing skills, Online advertising
Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey. Over a third of respondents are unaware of what proportion of their own online campaigns involve RTA while only just over a third admit to having a ‘positive...
Jun 18, 2014 | Facebook marketing, Online advertising, Search engine marketing, Social media, Twitter marketing
Average revenue per user (ARPU) is one of the key metrics for valuing tech firms, showing how successful the internet giants are at monetising their traffic. Google wins with a massive ARPU, 6 times Facebook’s at $45 per user for Q1 2014. Twitter saw the biggest percentage increase, and all three continue to grow strongly with aggressive plans to increase advertising revenues in 2014-15.
Jun 18, 2014 | Facebook marketing, Online advertising, Social media, Twitter marketing
Social media monitoring firm Socialbakers is switching its metric of choice, now favouring ‘interactions’ (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of...
Jun 18, 2014 | CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about...
Jun 17, 2014 | Online advertising
Ad creatives have to be willing to get fired for an idea if they believe in it, according to director Spike Jonze, speaking at Cannes Lions this week. View highlights of his interview plus other talks from day two of the festival here: Talking to SapientNitro global...
Jun 17, 2014 | Online advertising
The annual Cannes Lions festival of Creativity has long stood as the benchmark for creativity in the ad industry, but as programmatic ad platforms grow in popularity, rising tech companies are starting to crash the agency party. As the Cannes Lions festival has...
Jun 17, 2014 | Facebook marketing, Online advertising, Social media
There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But when are the best times for a brand to post on Facebook- and what should that post contain? This study from TrackMaven looks into how to get...
Jun 17, 2014 | Online advertising
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions, which it claims to have 84% percent accuracy at previous awards. Mark Tutssel, chief creative officer, Leo Burnett Worldwide, said: “We sifted and sieved through hundreds of the most brilliant...
Jun 16, 2014 | Online advertising, Online video, UK
While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research. The findings,...
Jun 16, 2014 | Content marketing, Online advertising
The demise of the newspaper industry has been a topic of debate in the media these last few years and it was widely thought that the blame lies with the internet. But a new American study that analyses the price of attention paid to advertisements shows that in fact...
Jun 16, 2014 | Content marketing, Mobile, Online advertising
The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app...
Jun 12, 2014 | Email marketing, Online advertising
The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research. Image source: Silverpop The study, from Silverpop,...
