Mar 11, 2014 | Facebook marketing, Online advertising
Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans instead (or jump to other platforms), according to new research from Ogilvy. View the full Slideshare presentation of the Ogilvy presentation here:...
Mar 11, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media
FMCG giant Mondelez International has partnered with Facebook, giving the owner of Cadbury and Oreo access to the social network’s site’s beta-testing programs and research. The firms will use the partnership to leverage their relative scale to deliver what was...
Mar 11, 2014 | Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Ahead of the World Wide Web’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results. The report from research firm Pew Internet, which surveyed nearly 1,500...
Mar 10, 2014 | Online advertising, Social media, Twitter marketing
Twitter’s ad revenue has risen but the average ad rate for the social network fell by a massive 67% during 2013, according to its latest financial report. While ad revenue increased an impressive 121% in the 12 months to 31 December 2013, compared with 2012, the...
Mar 10, 2014 | Online advertising, UK
TV ad revenue reached a record high of £4.63bn in the UK during in 2013, a year-on-year increase of 3.5%, according to new research. The study, from ThinkBox, said this figure includes all money invested by advertisers into commercial TV – across linear spot ads and...
Mar 10, 2014 | Online advertising, USA
The average American consumes close to 60 hours of content each week across different platforms like television, radio, online and mobile, according to new research from Nielsen. In terms of viewing, the report found that in Q4 2013, the average American adult logged...
Mar 7, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, USA
McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app. The company spent a few days promoting its new account on Twitter, then sent out a snap of...
Mar 7, 2014 | Content marketing, Online advertising
Spotify is getting serious about data, buying a music-intelligence firm to help power recommendations- potentially cutting out competitors in the process. Echo Nest powers web radio, recommendations, and playlists for a large number of media firms, including some...
Mar 5, 2014 | Content marketing, Online advertising, Online video
This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America’s audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as...
Mar 5, 2014 | E-commerce and E-retailing, Mobile, Online advertising
Nearly a third (30%) of movie tickets are bought on mobile phones in the US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB. The study, carried out in partnership with InMobi, indicates...
Mar 4, 2014 | Online advertising, Social media
Yahoo! invested $1bn during 2013 on product development to boost its media, news and entertainment offerings to serve advertisers and consumers better as it takes head on giants like Google, the company has revealed. In a US SEC filing this week, it was revealed that...
Feb 28, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...
Feb 28, 2014 | Online advertising, Russia
Russia’s largest search engine, Yandex, has struck a real-time bidding (RTB) partnership with Google, granting its ad clients access to Google’s DoubleClick AdExchange. The deal will see Google’s demand-side platform DoubleClick Bid Manager connect to Yandex’s...
Feb 28, 2014 | Online advertising
In the digital age, what measurements really matter to TV advertisers? A recent symposium attended by industry heavyweights looked at the changing face of media research, and the implications for advertisers. The TV Symposium, hosted by inTV group, featured panel...
Feb 26, 2014 | Mobile, Online advertising
Advertising that runs on mobile devices is much more effective than that on PCs, particularly when it targets affluent users, according to new study. The research, from BBC Worldwide, noted that affluent consumers are nearly twice as active on mobile as the less...
Feb 26, 2014 | Email marketing, Online advertising
Google has integrated an unsubscribe option to Gmail, helping users opt out of marketing messages without having to search for obscure unsubscribe links in emails. Starting this week, a new, clearly marked “unsubscribe” link will appear at the top of the header field...
Feb 26, 2014 | Mobile, Online advertising
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey. Real time bidding platform Rubicon Project has...
Feb 25, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report. The report, from Advertising Age, cites executives from these...
Feb 21, 2014 | Australia and New Zealand, Online advertising
Online advertising has continued its strong growth in Australia, exceeding AUD$1 billion in the September 2013 quarter while recording 25% growth year-on-year and 4.6% on the preceding quarter, according to a report. The data from IAB Australia’s Online Advertising...
Feb 21, 2014 | Australia and New Zealand, Online advertising
Online advertising spend in New Zealand surpassed $400 million in 2013, according to a report by the Interactive Advertising Bureau (IABNZ) and PwC. For the three months to September 30, advertising spending totalled $120m, a 27 per cent jump for the same period last...
