Feb 3, 2014 | E-commerce and E-retailing, Online advertising
Advertisers using a combination of affiliate and display are 3.5 times more likely to convert a prospect into a customer than if they used those marketing channels separately, according to new research from Rakuten marketing. The news comes as the firm launches a new...
Feb 3, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...
Jan 31, 2014 | Mobile, Online advertising, Search engine marketing
Google has beaten expectations with its latest financial earnings, recording fourth quarter profits of $3.38bn (£2.05bn), up 17% from a year earlier, boosted by stronger advertising revenue. However, the web giant saw a $384m operating loss at Motorola Mobility, the...
Jan 31, 2014 | Online advertising, Regulation
Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising...
Jan 30, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and statistics that caught our eye. Internet ad spend up 32% globally- TV up just 4% Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose...
Jan 30, 2014 | Facebook marketing, Mobile, Online advertising, Social media
Facebook’s aggressive ad sales strategy appears to be paying off, as the social networking firm posted profits of $523m (£316m) marking a 63% increase in revenue for the fourth quarter, beating market expectations in the process. The rise in revenue was largely due to...
Jan 30, 2014 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
H&M is letting fans buy David Beckham’s range of underwear directly from their TV in a new interactive commercial set to air during this Sunday’s Super Bowl in the US (2nd Feb 2014). The Swedish clothes retailer is offering viewers the chance to pick from...
Jan 30, 2014 | Online advertising
Google has added a new feature to its analytics tools called Content Grouping, helping marketers analyse the performance of specified product or content category online. Watch this Google analytics tips video below, explaining how Content Grouping works: The move is...
Jan 28, 2014 | Online advertising, Social media
A share on Google+ provides most value to retailers, valued at $5 each, but email is still the most valuable channel for retailers, according to new research. View larger image The study, from AddShoppers, looked at how consumers share retailer’s product images on...
Jan 28, 2014 | Online advertising, Search engine marketing
Google has bought artificial intelligence firm DeepMind Technologies for a reported £240m, as the internet giant continues to expand into marketing automation and big data. Google has been improving the company’s AI expertise and recently bought military robot...
Jan 27, 2014 | Mobile, Online advertising
Google has patented new technology that links online ads to free or discounted taxi rides, aimed at venues such as restaurants, theatres and shops. The transport-linked ad service is designed to encourage consumers to respond more often to location-based special...
Jan 27, 2014 | Online advertising, Regulation
If you’re a media planner using online advertising traffic data, you’ll know all about the challenges and the need for guidelines – so this simple explanation tells you more. While advertisers expect their online content is viewed by human audiences, this isn’t always...
Jan 27, 2014 | Mobile, Online advertising
Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose just 4%, according to new global figures. The study, from Nielsen’s quarterly Global AdView Pulse report,, indicates that...
Jan 24, 2014 | CPG, Online advertising, Online video, Viral and buyrals
Old Spice has become famous for pioneering viral video ads, and its latest campaign sees the return of Isaiah Mustafa in a series of prank ads that look set to get consumers sharing in droves. See why it’s our video viral of the week below… Old Spice has designed...
Jan 23, 2014 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. IPA Bellwether report: UK marketing ‘strongest in 13 years’ The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the...
Jan 23, 2014 | Mobile, Online advertising
Global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013, according to new research. The study, from analyst firm Gartner, forecast that the global mobile ad market is expected to grow to $41.9 billion by...
Jan 23, 2014 | Online advertising
Global ad giant Interpublic has bought Profero for an undisclosed sum, merging the digital network with Lowe and Partners to create a new agency Lowe Profero. The addition will boost the Lowe network to over 5,000 employees around the world. The Profero agency is most...
Jan 23, 2014 | Mobile, Online advertising
Google is spending more on expanding into new markets than Apple, Microsoft, Facebook, Amazon and Yahoo combined, according to a new report. According to a report in Bloomberg, the web giant has a $56.5bn cash pool to buy into new markets as growth in Web advertising...
Jan 22, 2014 | China, E-commerce and E-retailing, Facebook marketing, Latin America, Mobile, Online advertising, Online video, Russia, Social media
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web...
Jan 22, 2014 | Online advertising, UK
Advertisers in the UK spent £1bn on online performance marketing (often referred to as affiliate marketing) in 2013; up 15% on 2012, with advertisers getting an average £14 return on every pound spent, according to new data looking at digital ROI. The study, conducted...
