Jan 8, 2014 | Online advertising
Brightcove is acquiring Unicorn Media, a leading provider of cloud video ad insertion technology, in a deal worth an estimated $49 million. Unicorn Media has pioneered an innovative cloud-based ad insertion and video stitching service called Once—engineered to address...
Jan 7, 2014 | Online advertising, Regulation
Yahoo has admitted that malware-spreading malicious adverts served on its websites on 3 January have affected users of its European websites using Windows PCs. Netherlands-based security researchers from Fox-It spotted that hackers had inserted malicious ads into the...
Jan 3, 2014 | Australia and New Zealand, Online advertising
Digital media in Australia has grown at a rapid pace and marketers have slowly shifted their marketing dollars toward this medium. This infographic from Neilsen looks at how online advertising makes up 27% of the total ad spend pie—up eight-fold from 3% in 2003. View...
Jan 2, 2014 | Email marketing, Online advertising
Oracle has bought email marketing firm Responsys for %1.5bn, as the software giant looks to ramp up competition with Salesforce in the digital customer relationship management sector. The deal works out to a 38 percent premium over Responsys’ closing price on...
Jan 2, 2014 | Online advertising, USA
Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to new research. The findings, from the Interactive Advertising Bureau (IAB) and PwC US, marks a rise of 15 percent over the record-setting...
Dec 20, 2013 | Online advertising
In the coming year advertising will be more relevant, actionable and valuable to the consumer than ever before as the industry’s digital revolution propels forward at lightning speed, according to RadiumOne, the advertising software company. “In 2014, we’ll see brands...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 19, 2013 | Online advertising, Regulation
The Digital Trading Standards Group (DTSG) has launched UK good practice aimed at minimising the risk of display advertising misplacement. The DTSG is a UK group comprising representatives of the entire digital display advertising market, including trade bodies the...
Dec 19, 2013 | Marketing through gaming, Online advertising
With the green shoots of economic recovery seemingly coming out and the stock markets looking up, Kantar Media TGI takes a look at those people in Britain who hold stocks and shares – who are they, how are they valuable to the marketer and what kinds of online...
Dec 18, 2013 | Online advertising
National TV ratings provider Medialogic has struck a partnership with Kantar Media to enhance the TV audience measurement service in Pakistan. Medialogic will deploy Kantar Media’s Rapid Meter technology, phasing out the current DFM (Direct Frequency Measurement)...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 18, 2013 | Online advertising
Programmatic media trading has gained significant ground in 2013 as it continues to be better understood and more widely used. Adap.tv, the technology partner selected by many of the world’s largest video advertising buyers and sellers, has the following predictions...
Dec 17, 2013 | Content marketing, Online advertising, Online video
YouTube ramps up contextual advertising and paid content to rival success of Netflix, as Google becomes world’s largest media owner iTunes and Google adopt Spotify model, signalling a new era of ad-funded streaming music Marketers getting smarter with content...
Dec 17, 2013 | Online advertising, Search engine marketing, Social media
The Internet of Things (IoT) will grow to 26 billion units by 2020, representing an almost 30-fold increase from 0.9 billion in 2009, according to IT research and advisory firm Gartner. The Internet of Things is the network of physical objects that contain embedded...
Dec 17, 2013 | Mobile, Online advertising, Online video
Over the coming months, the digital advertising industry will continue to grow as increasing amounts of budget are allocated towards digital channels. In this report, Visual classification company WeSEE releases its predictions for the digital advertising industry in...
Dec 17, 2013 | Online advertising, Online video
Video ad platform BrightRoll has struck a strategic agreement with Nielsen, the global measurement and information company, to help advertisers increase the efficacy of their digital video ad campaigns and maximize accountability and return on investment. Integrated...
Dec 16, 2013 | Online advertising
During 2014, video budgets will continue to shift from TV to multi-screen and mobile media spend will rise dramatically, especially among youth-targeted brands , according to new predictions from digital ad firm Millward Brown. The report identifies the need for...
Dec 13, 2013 | Online advertising
Google has revamped its display ads so that advertisers pay only for adverts that are actually seen online. The new buying option lets advertisers pick ad spots on websites that meet set viewability standards. Google defines this as a minimum of 50% of the ad being...
Dec 12, 2013 | Australia and New Zealand, Content marketing, Online advertising, UK
UK marketers rate themselves more highly in terms of effectiveness when compared with North American and Australian marketers, according to new research. Content Marketing in the UK: 2014 Benchmarks, Budgets & Trends from Content Marketing Institute The Content...
Dec 11, 2013 | Online advertising
Real time bidding platforms soar as advertisers finally utilise big data for micro targeting Major retailers eBay and Amazon are becoming powerful ad networks using their vast amounts of user data harvested from their customer’s buying habits Marketing giants...
