Dec 11, 2013 | Facebook marketing, Online advertising
Facebook is working on artificial intelligence technology that will help it turn its massive trove of user data into ad revenue with better targeted automated ads. The social network is now developing an artificial intelligence laboratory, and has hired deep learning...
Dec 11, 2013 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising
Kit Kat has partnered with PlayCaptcha to use a new ad format that offers an games-based alternative to traditional ‘Captcha’ web verification forms. Captchas are a common security feature that require website visitors to rewrite distorted words to prove...
Dec 10, 2013 | Content marketing, Email marketing, Online advertising
Google seems to be making email marketing analytics a little harder, as Gmail starts caching images. Image downloads act as the window into engagement data for email and if Gmail switches this off, a major segment of consumers will ‘disappear’ from the stats. Here’s...
Dec 6, 2013 | Facebook marketing, Mobile, Online advertising, Search engine marketing, Social media
More mobile: Its mobile-first strategy signalled the big shift as developers focussed on the small screen to get people using Facebook as the key sharing tool when they’re with their friends. More commercial: Smarter and better advertising products, simplifying the...
Dec 6, 2013 | Online advertising, Social media, Twitter marketing
Twitter has launched a new form of targeted advertising, letting firms deliver “promoted tweets” to its users based on interest they have shown across their entire web browsing history. The ‘tailored audiences’ service, initially tested back in July, is...
Dec 5, 2013 | Content marketing, E-commerce and E-retailing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. How Twitter influences Christmas shopping (infographic) As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and...
Dec 4, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
Dec 3, 2013 | Mobile, Online advertising, Social media, Twitter marketing
Apple has bought social media search and analytics firm Topsy, marking a significant investment into social networking- an area Apple has no strong presence in to date. Apple confirmed the acquisition but would not say why it bought the company, which specializes in...
Dec 3, 2013 | Online advertising
Despite a strong shift to digital, most marketers are still failing to use collected data for targeted campaigns, according to new research. The UK research, from Teradata eCircle’s ‘Data Driven Marketing Survey, Europe’ report, reveals that 55% of senior marketers in...
Dec 2, 2013 | Online advertising
Microsoft Advertising and Warner Bros. UK today announce the launch of a new cross-platform campaign to support the 13th December release of The Hobbit: Desolation of Smaug. Running across MSN, Xbox 360 and Windows 8, the creative experience will be unified across all...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 29, 2013 | E-commerce and E-retailing, Online advertising
Brands need to focus on the core customer experience before investing in conventional loyalty reward programmes, according to new research from Underwired, which forecasts customer loyalty trends in the year ahead and beyond. Underwired, which has created marketing...
Nov 29, 2013 | Online advertising
Quality product data is becoming increasingly important for attracting online customers, according to a new industry review carried out by price comparison provider Become Europe. The company found an increasing demand for detailed product information on price...
Nov 27, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Marketing plans for small businesses show half marketing budget is online Small businesses have made a radical shift in their marketing plans with half their marketing budget online according...
Nov 27, 2013 | Content marketing, Facebook marketing, Online advertising, Social media, Twitter marketing
Marketers in the UK are planning to increase their content marketing budgets more over the next 12 months, using a wealth of tactics to increase their reach, according to new research. The study — Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends —...
Nov 26, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Twitter’s new 6-second Vine video platform proved a big hit this year. We look back at some of the best, starting with Lowes’ ingenious visual tips that make DIY seem fun (well…almost). If used correctly, Vine offers a quick yet extremely effective way for...
Nov 25, 2013 | Online advertising
Direct response and relationship marketing agency WDMP has created a new direct marketing campaign for Monarch Airlines that takes the immersive virtual experience of augmented reality (AR) to a new level. The Monarch Mountain features a 360 degree virtual reality...
Nov 25, 2013 | Online advertising
New research from strategic brand and planning consultancy Onesixtyfourth, reveals five transformational trends for 2014, which businesses need to embrace if they want to be brand-leaders. Findings from CultureQ, a longitudinal research project run by Onesixtyfourth,...
Nov 22, 2013 | Online advertising, UK
Over a third (38%) of UK advertisers have no idea where their display ads are appearing online, meaning they could appear on inappropriate sites, according to new research. The research, from content verification technology provider Project Sunblock, found that nearly...
Nov 22, 2013 | Online advertising, Online video, Twitter marketing, Viral and buyrals
A week on from the launch of John Lewis’ festive ad ‘The Bear and Hare’ how did it compare to previous Christmas campaigns? Crimson Hexagon, a provider of social media analysis platform ForSight and a library of 365 billion posts (that grows by a billion every two...
