Aug 22, 2013 | Marketing through gaming, Online advertising, Online video
Google is letting games developers use its DoubleClick Ad Exchange, allowing them to bid for TrueView’s “skippable” pre-, mid- and post-roll video ads. The move will mean publishers pay for the ads only when gamers watch them for a specified length,...
Aug 21, 2013 | Brazil, China, Online advertising
Worldwide consumers are buying, researching and engaging with brands on their mobile devices. But their priorities and levels of satisfaction vary wildly from country to country – so brands need to make sure their content is adapted and attuned to local needs. This...
Aug 21, 2013 | Facebook marketing, Online advertising, Social media
Facebook advertisers are seeing a significant return on their spend on the social networking site, according to new research. New data from social media marketing technology platform Kenshoo Social highlights the improved performance of Facebook ads in the first two...
Aug 20, 2013 | Argentina, Australia and New Zealand, Brazil, Chile, China, India, Latin America, Online advertising, Russia
Singapore is the nation most motivated to go online by entertainment; The Portuguese the most motivated by information and the Chinese by self-expression and transaction, according to new research by global media agency network Mindshare. These are just some of the...
Aug 20, 2013 | Mobile, Online advertising, Unilever - Research, tips and news for marketers
Unilever has become the one of the first companies to sign up for a new web ID system that uses ads rather than letter and number codes in capcha boxes. MasterCard and Unilever are the early partners for Solve Media’s ‘Type-In’ advertising, which creates opportunities...
Aug 20, 2013 | Online advertising
A commissioned study conducted by Forrester Consulting on behalf of KANA Software, Inc., a global leader in customer service solutions used by more than 900 organizations worldwide, reveals customers move to other communication channels 75 % of the time when...
Aug 19, 2013 | Online advertising, Regulation
Google has come under fire for comments made in a recent UK privacy case, claiming that users of its Gmail service users should not expect privacy when they send messages to a Gmail account. The comments were revealed in legal documents filed by the company in...
Aug 15, 2013 | Online advertising
Google has launched DoubleClick Studio Layouts, a new production tool for building and publishing rich media and HTML5 ads. The tool provide a pre-built shell that allow non-programmers to turn existing image and video assets into rich media ads. Users can also plug...
Aug 14, 2013 | Facebook marketing, Online advertising, Social media
Facebook has revealed that 128 million US users and 24 million UK users log onto the social network each day, as the firm begins revealing regional audience figures for the first time in a bid to appeal to more advertisers. By comparison with TV audiences, just 6...
Aug 14, 2013 | Online advertising
Marketing giant WPP is aiming to generate 5-40% of its business from digital sources and fast-growth markets, chief executive Martin Sorrell has announced. The move comes weeks after the merger of rivals Omnicom and Publicis, which will overtake WPP as the...
Aug 14, 2013 | CPG, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits – actor Ryan Gosling ‘refusing’ to eat cereal, astronaut Chris Hadfield singing Space...
Aug 12, 2013 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing
Online advertising spend in Australia reached $3.6bn in the past year, up 14% and overtaking TV for the first time, according to new figures.s The figures, from IAB Australia and PricewaterhouseCoopers, indicate that over the first six months of the year total online...
Aug 9, 2013 | Online advertising, Social media, Twitter marketing
Twitter has partnered with Datalogix to offer advertisers a way of monitoring the impact of their tweets on consumer behaviour, as the micro-blogging platform looks to woo brands with deeper insights into the value of social media campaigns. The new tool, called...
Aug 8, 2013 | Online advertising
Despite the promise of Big Data and social media, research study surveying 200 senior digital marketers demonstrates they are still suffering from wasted digital spend, with 81% lacking confidence in measuring ROI across multiple channels. Key findings: • 49% of...
Aug 6, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, USA
Procter & Gamble’s digital spend makes up 35% of its ad budget in the US, as the FMCG giant looks to maximise the return on its marking investment. The move comes as new research indicates that Americans will spend more time online this year than watching...
Aug 6, 2013 | Online advertising, Russia
Online advertising is soaring in Russia, with the medium now second behind TV and ahead of print, according to research. The data, from AKAR (the Association of Communications Agencies of Russia), indicates that in 2012, online advertising generated 56.3 billion...
Aug 5, 2013 | Content marketing, Online advertising, Online video
Newspapers in the UK had more than 22.6 million videos on their sites in May 2013, which is a 181 percent increase compared to May last year, according to new research from comScore. Not only is it important to know how many videos are running on these sites, but also...
Aug 1, 2013 | Facebook marketing, Online advertising, Social media
Marketers using multi-touch attribution models are generating 10-30 percent more value from Facebook advertising compared to those using Last Ad or Last Click measurement techniques, according to new research looking into the value of social media ads. The research...
Aug 1, 2013 | Online advertising
Nearly three-quarters (74%) of US online consumers get frustrated with websites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests, according to new research. The 2013 Online Personal Experience study released today by...
Jul 31, 2013 | Online advertising
With 90% of the world’s data generated in the last two years, how can brands make use of this rich source of consumer information without drowning in a flood of irrelevant information? This infographic from Evzdrop lookt at how to deal with the data deluge… To show...
