Jul 15, 2013 | Mobile, Online advertising
The latest industry standards give a boost to accountability with mobile advertising metrics and measurement of impressions finally agreed between key stakeholders. These cover banners, apps and refresh rates, and will help make mobile advertising a little easier to...
Jul 11, 2013 | Germany, Online advertising, Social media
This chart shows the percentage of ad impressions by category in Germany in April 2013. The top three advertisers for the period were eBay, Microsoft and Otto. Social Media sites captured the highest share of display ad impressions with 33%. Service sites such as...
Jul 10, 2013 | China, Latin America, Mobile, Online advertising, Search engine marketing
Asia Pacific remains the highest earning region for mobile ad revenues, but North America is catching fast, boosted by a rise in smartphone search ads, according to a new report. The study, conducted by IAB US and IHS indicate that global figures for mobile...
Jul 10, 2013 | Brazil, E-commerce and E-retailing, Online advertising, Unilever - Research, tips and news for marketers
E-Tale has been appointed by Unilever Brazil to power online shopping transactions using the ecommerce firm’s Buy It Now technology. The deal will let visitors to Unilever’s Brazil websites purchase all available products through selected online retailers,...
Jul 10, 2013 | Online advertising
While European senior marketers in Telco, IT, Retail and Finance are investing heavily in data-driven marketing technology, half of all companies are spending less than 5% of their marketing budget to improve results, according to new research. The results, from...
Jul 9, 2013 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
Omni-channel retailing, building emotional bonds with consumers and ‘hyper-visualisation’ are amongst the key smart content trends for digital marketing in 2013, according to a new report. Smart Content Trend Report 2013 by Kiosked from Kiosked Kiosked, a global...
Jul 8, 2013 | Content marketing, Latin America, Mobile, Online advertising, Unilever - Research, tips and news for marketers
UK-based music discovery and marketing firm Shazam has raised an extra $40m (£26.8m) after getting investment from the world’s richest billionaire. Carlos Slim, owner of Latin American telecoms firm America Movil, is investing the money to expand Shazam’s reach in the...
Jul 8, 2013 | Mobile, Online advertising, Regulation, Social media
More than half (52%) of Brits would rather share details of their sexual orientation than their mobile number, and on average have four email addresses and two mobile phones registered to them, according into new research looking into consumer attitudes to online...
Jul 8, 2013 | Germany, Online advertising
mobile.de Advertising, the marketer of Germany’s largest internet vehicle marketplace, today introduces an innovation in online advertising: mobile.de users can now be targeted specifically within the individual phases of the purchase process through Purchase...
Jul 5, 2013 | Online advertising, Social media, Twitter marketing
Twitter is to display ads based on a user’s browsing habits, as the social network looks to attract more advertisers to its site with a set of online behaviour advertising tools. The social networking site said it will be “experimenting with a way to make...
Jul 5, 2013 | Online advertising
Marketers and web analysts are struggling to translate the hype of ‘big data’ into something meaningful for their businesses, according to new research. The survey, from Econsultancy in association with Lynchpin, quizzed nearly 900 businesses on their attitudes and...
Jul 3, 2013 | Facebook marketing, India, Online advertising, Social media
Komli Media is now using Facebook’s RTB (Real-Time-bidding) platform, as the India-based media technology company looks to expand its offering to advertisers and publishers. The move will see Komli Media integrate the Facebook Exchange (FBX) into its proprietary ATOM...
Jul 3, 2013 | E-commerce and E-retailing, Online advertising
This infographic from Coupons.com looks how digital is increasingly influencing offline activities such as in-store purchases. View larger image here
Jul 2, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With so many social media channels and tools available, which one is right for your brand’s campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis’ ‘Conversation Prism’ looks at the social media landscape from a marketers...
Jul 2, 2013 | Content marketing, E-commerce and E-retailing, Online advertising
The Daily Mail has begun an affiliate marketing scheme, offerering advertisers paid links from MailOnline articles. The trial from the world’s most visited news site could be mirrored by other online publishers. The move allows readers of its celebrity-fuelled stories...
Jul 2, 2013 | Online advertising, Unilever - Research, tips and news for marketers
Unilever and Mondelez are the first brands to sign up to Nielsen’s trial of a service to measure combined TV and online ad audiences. Nielsen claims its Cross-Platform Campaign Ratings measures audience data in a unique and previously-unreachable manner. The new...
Jul 1, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Regulation, Social media
Facebook has removed display ads from pages showing adult content after two major UK advertisers suspended their ads on the social network. Marks & Spencer and Sky owner BSkyB informed Facebook that they had serious concerns about their names appearing next to...
Jul 1, 2013 | Online advertising
Adobe has bought French digital marketing platform Neolane for $600m, as the digital technology firm looks to boost its targeting abilities. The cash purchase further builds up what Adobe calls the Marketing Cloud, a set of services that help marketers manage their...
Jul 1, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Pepsi Max worked with British magician to produce this head-scraching levitation stunt on top of a London double decker bus- getting nearly 3 million YouTube views and plenty of press attention in the process. See why it’s our video viral of the week here…...
Jun 28, 2013 | Germany, Online advertising, Social media
More than 56 billion display ad impressions were delivered across the German web in April 2013. A breakdown of the top categories shows that social media sites captured a third of all display ad impressions in Germany that month, followed by entertainment sites with a...
