Jun 20, 2013 | Mobile, Online advertising
Digital media firm Shazam has launched a new metric to help advertisers gauge the effect of their TV ad campaigns. The “Shazam Engagement Rate” combines third-party industry data on the number of people viewing a particular ad with the number of people who engaged...
Jun 20, 2013 | Online advertising
SapientNitro’s Worldwide Chief Creative Officer Gaston Legorburu interviewed Dame Vivienne Westwood on stage at Cannes. Cannes Lions TV spoke to them after the session to get their perspective on storytelling and engaging the human condition. Source:...
Jun 19, 2013 | Online advertising, Search engine marketing
New research from Adobe shows how using Google Enhanced Campaigns boost your online marketing results, so here’s how it works and tips for improving effectiveness of paid search advertising by getting the Google Enhanced Campaigns tools working effectively for you....
Jun 19, 2013 | Online advertising, Online video
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2013, featuring Nick Cannon, Martha Stewart and...
Jun 19, 2013 | Mobile, Online advertising
Microsoft has launched Ad Pano, offering in-app ads on its Windows 8 operating system. The Ad Pano is a premium Ads in Apps solution for Windows 8, which combines the principles of a ‘hero app’ experience with Microsoft’s technology. The format lets marketers...
Jun 19, 2013 | Content marketing, E-commerce and E-retailing, Online advertising
The top online retailers in the UK and US are underperforming at critical elements of email marketing, including sign up and subject lines, according to a new report. The study, from email marketing firm dotMailer, called Hitting the Mark: Email Intelligence Report...
Jun 18, 2013 | Online advertising, Social media
Yahoo plans to let marketers bid on ads based around a user’s ‘social influence’, rivalling the likes of Klout to offer brands new ways of amplifying messages via their most vocal customers and advocates. The move would see marketers bid against each other to target...
Jun 17, 2013 | Online advertising, Russia, Search engine marketing
New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new “snippets” allow results to be more deeply integrated. Watch this video explaining how the...
Jun 14, 2013 | Online advertising
CRM platform Salesforce.com has bought cloud marketing suite ExactTarget, in a deal valued at $2.5 billion. ExactTarget’s digital marketing capabilities will allow Salesforce to create a marketing platform across email, social, mobile and the web. It has more than...
Jun 14, 2013 | Online advertising
Yahoo has bought conference calling firm Rondee for an unsicloded sum, as the firm continues its buying spree just weeks after snapping up blogging giant Tumblr. The move will see Yahoo integrate Rodee’s conference call ing technology into its own services. After June...
Jun 13, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting. Now, adding the “#” sign to a word in Facebook...
Jun 13, 2013 | E-commerce and E-retailing, Online advertising
Father’s Day is rapidly approaching this weekend and so as the majority of the nation scrambles around for some last minute shopping ideas Experian shares its top 10 Father’s Day facts for 2013. 1. 12% of all Father’s Day UK searches include the word ‘when’. It’s...
Jun 13, 2013 | Online advertising, Regulation
UK trade body the IAB has launched a new initiative to drive consumer awareness over targeted online ads, with some of UK’s largest news brands, media owners and advertising tech businesses donating inventory Designed by Mediacom, the “unzipped” campaign features a...
Jun 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing its surreal marketing efforts, Skittles’ latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below… The campaign, created by DDB Chicago, is part of the brand’s...
Jun 13, 2013 | Mobile, Online advertising
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile...
Jun 12, 2013 | Online advertising, Social media
This chart shows the user demographics for both Yahoo sites and Tumblr. There has been a lot of speculation surrounding Yahoo’s recent acquisition of Tumblr, and this chart shows that it grants access to a younger demographic. 40% of Tumblr users are aged 15-24...
Jun 12, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends. The study, from AdoTube, an in-stream video advertising specialist owned by Exponential Interactive, found that...
Jun 12, 2013 | Online advertising, Online video
News publishers are running three times more video ads this year than last, with huge rises in investment coming from the automotive, sports and shopping sectors, according to new data from Google’s DoubleClick ad network. According to the research, news publishers...
Jun 12, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Online advertising, Peru
Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations. Headquartered in Miami with a second office in Mexico City, Xaxis Latin America offers advertisers the first, fully featured audience buying...
Jun 11, 2013 | Content marketing, Mobile, Online advertising, Search engine marketing
Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music. Watch this video from Bloomberg with highlights from the launch event here: The move was announced as part of...
