UK adspend hits £17bn- first time since 2007
Total advertising spend in the UK reached £17.172bn in 2012, up 2.3% on 2011 according to figures released this week in the AA/Warc Expenditure Report. The last time advertising spend exceeded £17bn was prior to the recession in 2007 (£17.364bn). AA/Warc’s forecasts...Facebook planning video ads to rival YouTube?
Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube. According to the Financial Times, the 15-second long videos will play automatically without sound, providing users the options to play from start with...Digital Marketing in Russia: Yandex, VK and Mail.RU lead the way (Infographic)
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social,...Case study: Persil ‘Garden of Freshness’ game drives brand engagement
Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand...Video case study: M&M’s ‘Love Triangle’ social story gets 2 millions fans
Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support. Watch a...Infographic: What does the ideal social media campaign look like?
How can you tell if your social media campaign is succeeding or failing? This infographic from social media monitoring service Synthesio looks at the typical patterns from a successful (and unsuccessful) social media campaign. • The base of the peak should be wide,...Facebook mobile revenue leaps as users reach 1.1 billion
Facebook revenues have risen to $219m during the first 3 months of the year, with mobile ads now accounting for nearly a third of all its advertising, according to the social network’s latest financial results. Watch this video report from the BBC looking to the...‘Forgotten marketing’ sees UK SME sector lose £122bn in sales (infographic)
Despite most British SMEs (87%) acknowledging that marketing has a positive impact on sales, the sector is losing out on up to £122 billion in sales by allowing it to slip off the radar, according to new research. The research by Pitney Bowes, in support of its...Facebook offers simpler ad targeting with ‘Promoted Page Likes’
Facebook has rolled out its Promoted Page Like system globally, designed to offer a simple paid targeting ad tool for smaller businesses on the social network. Watch this video explaining how Promoted Page Likes works below: The new feature will allow users to run ads...Most 18-25s ‘find online advertising simplistic’ and skip video ads
Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research. The study, from...Experian launches cross-channel marketing platform
Experian has unveiled its new global cross-channel marketing platform, offering marketers a one-stop platform to develop and optimise real-time, full service marketing campaigns across channels. Watch this video explaining how how the new platform works below: Key...Global online ad spend ‘to overtake print by 2015’
Global advertising expenditure is forecast to grow 3.95% during 2013, and is set to overtake print ad spend by 2015, according to a new report. The study, from ZenithOptimedia, found that in rising and mature markets online ad spend is expected to reach 9.4 per cent...Twitter debuts keyword targeting
Twitter has launched a feature that lets advertisers place Promoted Tweets in users’ timelines based on words they type in tweets. The new tool, called ‘keyword targeting in timelines’ lets advertisers place Promoted Tweets in users’ timelines based on...Video viral of the week: Budweiser ‘Buddy Cup’ makes Facebook friends a toast away
Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below… Created by Agencia Africa in partnership with Bolha, a digital innovation studio in...Big questions on Big Data ‘remain unanswered’ – KPMG
Businesses across the UK are failing to turn the data at their disposal into competitive advantage, with many unsure how to make the move from being ‘collectors of information’ to ‘users of insight’. The result, according to KPMG’s head of data & analytics, is...Online videos ‘drive deeper engagement than text articles’
Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.
