Mar 12, 2013 | Online advertising
Many marketers are missing an opportunity to capitalise on inishgts from their audiences when they hold an event, despite nearly 60% reporting that gathering information and insight from events was either very important, or vitally important, according to a new study....
Mar 11, 2013 | Online advertising, Online video
YouTube’s ‘One Channel’, a new look channel design for video content creators, has gone live after a short beta test, as the firm looks to boost its online video advertising revenues. Watch YouTube’s One Channel introduction video below: The move forms part of...
Mar 11, 2013 | Mobile, Online advertising
Nearly 3 in 5 (59%) mobile users are now as comfortable with mobile advertising as they are with TV or online advertising, according to new research. The study, from InMobi, indicates that 75% of mobile users found that the ads have introduced them to something new in...
Mar 11, 2013 | Online advertising
Adobe has provided its customers with new mobile capabilities for analytics, social app development, aimed at smartphone and tablet content, it revealed at its Adobe Summit 2013. The conference saw more than 4,500 digital marketers and senior leaders representing the...
Mar 11, 2013 | Online advertising
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA). The report which polled 2,494 UK adults found that: Consumers hold an average of just...
Mar 8, 2013 | Content marketing, Online advertising, Online video, Regulation
Web and mobile app TVCatchup suffered a setback this week, after the European Court of Justice ruled that broadcasters can block Internet platforms from streaming their output on the web. Following the ruling, TVCatchup insisted that it is “here to stay”...
Mar 7, 2013 | Online advertising, Regulation
Channel 4 has launched ‘Data Baby’, a new experiment that will monitor how an individual web user’s habits are tracked and used by online advertisers. The experiment will look at how technology such as Google’s DoubleClick has become more sophisticated, moving from...
Mar 7, 2013 | Online advertising
This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return...
Mar 7, 2013 | Online advertising
As technology advances and audiences become ever more fragmented, how has marketing changed, and what are the key skills for success? A new report attempts to define the role of the modern marketer, identifying analytics and resources as key areas for improvement. The...
Mar 7, 2013 | Online advertising, Social media
IPC Advertising has launched a new influencer marketing product that will enable commercial partners to capitalise on IPC Media’s brands’ influence across social media. Social Catalyst has been created in partnership with PeerIndex, whose technology will now be...
Mar 6, 2013 | Online advertising, Regulation
Mozilla’s new Firefox browser cookie settings, which will come into effect in early April and will block third party cookies by default, have come under fire from the UK’s digital advertising trade body. In an open letter, the Internet Advertising Bureau UK (IAB)...
Mar 6, 2013 | Online advertising, Online video, Social media, Viral and buyrals
As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren’t always reliable. See why it’s our...
Mar 4, 2013 | Facebook marketing, Online advertising, Social media
After weeks of rumours, Facebook has bought Atlas from Microsoft for an undisclosed sum, as the social network looks to boost its ad targeting capabilities. The move ends weeks of speculation about the acquisition, and gives Facebook the technology to help determine...
Mar 1, 2013 | Online advertising, Search engine marketing
Up to 40% of web users are unaware that the Google Ads above their search results are paid-for advertisements, according to new research. The findings, from usability consultancy Bunnyfoot, came from research while conducting an end-to-end customer experience research...
Feb 28, 2013 | Facebook marketing, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media
This video takes a look at the EU’s laws on personal data protection and some of the online privacy guidelines and best practices in this field. The BEUC, The European Consumer Organisation in Brussels gives here an overview of the types of very personal digital data...
Feb 28, 2013 | Online advertising, Regulation
Consumer willingness to share information with brands has rocketed in the past 18 months, according to new research from the DMA. View larger image The number of consumers happy to provide their data to brands selling ‘products they might consider buying’...
Feb 28, 2013 | Online advertising
Ad agencies are spending more on online video, with many shifting budgets from display to fund the investment, according to a new UK survey. The findings, from Adap.tv and Admonsters, shows an evolving digital advertising industry. In particular, TV and online...
Feb 27, 2013 | Mobile, Online advertising
Getting into the lucrative top 20 apps charts on Apple’s App store or Google Play is becoming tougher, according to new research. The data, from app analytics Distimo, indicates that just 2% of Apple’s App store apps are from new developers, while Google’s Play store...
Feb 27, 2013 | Online advertising, Regulation
Controversial web tycoon Kim Dotcom has announced plans to launch an encrypted email service to complement his free cloud storage tool Mega. In an interview with The Guardian, the New Zealand entrepreneur said that the service will be fully encrypted, but didn’t say...
Feb 27, 2013 | Mobile, Online advertising
With real time bidding on the rise, this new infographic from the Rubicon Project provides an overview of the European market for mobile real-time bidding (RTB). Representing the views of leading agency trading desks across Europe, the infographic is based on the...
