Feb 26, 2013 | Online advertising, Search engine marketing
With paid Google Shopping being rolled out in the UK and free Google Shopping listings being gradually phased out over the next few months Return on Digital offer a mini guide on how you can use this change to get ahead of your competition. Google Shopping is moving...
Feb 26, 2013 | E-commerce and E-retailing, Online advertising
The Internet is an important influence on consumers interested in buying new products, especially across Electronics and appliances, according to new research. The data, from Nielsen, found that the internet had a stong influence on purchases in categories like...
Feb 26, 2013 | Facebook marketing, Online advertising, Social media
US consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent...
Feb 22, 2013 | Online advertising, Social media, Twitter marketing
Twitter has launched its API ad platform, as the micro-blogging service looks to boost revenue. The service, called Twitter Ads API (application-programming interface), helps advertisers in automating, streamlining and managing their process by providing them more...
Feb 21, 2013 | Facebook marketing, Online advertising, Social media
Facebook is reportedly planning to buy advertising platform Atlas from Microsoft, as the social network looks to overtake Google in the display ad sector. Atlas was bought by Microsoft back in 2007, as part of its acquisition of aQuantive in 2007. The deal, according...
Feb 21, 2013 | E-commerce and E-retailing, Online advertising
Amazon has launched display ads on its website, as the online retailer looks to rival ad networks and Google AdWords. From today, Amazon.co.uk will display ads from external websites when a customer shops for a specific or related product. Customers who are interested...
Feb 21, 2013 | Facebook marketing, Online advertising, Social media
Yahoo has overhauled its homepage with a raft of new features, including online content recommended by Facebok users. The move forms part of Chief Executive Officer Marissa Mayer’s efforts to boost growth and bolster ties to the social network. The move will see the...
Feb 20, 2013 | Content marketing, Online advertising
Hotmail users will soon be forced to switch over to Outlook.com, as Microsoft looks to regain lost ground to Google’s Gmail with the largest ever ad camapign for an email service. Microsoft has set aside $90m for a US campaign promoting Outlook.com as it exits its...
Feb 20, 2013 | E-commerce and E-retailing, Online advertising, Online video, Social media, Viral and buyrals
This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car-...
Feb 19, 2013 | Mobile, Online advertising
Mobile-connected moviegoers are bigger movie enthusiasts than the average US moviegoer, according to Nielsen NRG’s 2012 American Moviegoing report. Today, with the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real...
Feb 18, 2013 | Online advertising
This chart shows the forecasted percentage breakdown of US brand’s digital ad spend. The majority of brands surveyed will be spending between $1m and $10 million (30%). 10% of brands have predicted their digital spends to be over $100m. View high quality version...
Feb 18, 2013 | Mobile, Online advertising
Mobile video ad views in the US soared last year, growing to 12% in 2012 compared to 2% in 2011, with the majority coming from Apple’s iOS devices, according to a new report. The research, from Freewheel, found that 60% of all mobile video viewing is done on iOS...
Feb 18, 2013 | Online advertising, Social media
The majority of advertisers are using paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively), according to new research. The report, from Vizu, a Nielsen company, indicates that marketers are increasingly...
Feb 18, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media
Brits spend more time online than any other European country, with one third of traffic now coming from smartphones or tablets, according to a new report from ComScore. The findings from part of comScore’s new 2013 UK Digital Future in Focus report, which looks at...
Feb 18, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website. The new ad format created in partnership with by Mindshare Ireland has launched on...
Feb 15, 2013 | Facebook marketing, Online advertising, Social media
This chart shows which social portals will be attracting the most revenue from US marketers. Facebook is set to gain most, attracting 57% of the social media spend. Pinterest, which is a relatively new social space, will receive 2% of marketers’ social spend....
Feb 15, 2013 | Online advertising, Online video, Search engine marketing, Social media
This chart shows where brands are planning on spending their digital ad budgets. The majority of digital ad spend will be on display ads (41%). Surprisingly more investment will be made on search (19%) and video (14%) than social ads (10%) this year. View high quality...
Feb 15, 2013 | Online advertising
Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats. Following creative prototypes with agencies, brands and publishers, Microsoft Advertising has unveiled four new AiA...
Feb 15, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents. From 11th February, followers of the @MagnumUK Twitter feed will be invited to #GrabaSpoon,...
Feb 15, 2013 | Online advertising
The Football League (FL) has appointed Sportsyndicator, the sports division of Mediasyndicator, to manage advertising sales for the digital properties of the 86 professional football clubs in the FL interactive network until June 2013. Sportsyndicator focusses on...
