Nov 6, 2012 | Online advertising
More than half of UK advertisers (52%) think online video ads are more effective than TV, while mobile is set to have the largest increase in media spend this year, according to a new survey. The findings come from BrightRoll’s 2012 UK Video Advertising Report. The...
Nov 2, 2012 | Online advertising
BBC Worldwide, Sky, Lloyds TSB and Vodafone are amongst 25 global brands that have signed up to Microsoft’s new Windows 8 advertising platform. These brands will be rolling out Windows 8 Ads in Apps campaigns over the next couple of months. These will include...
Oct 31, 2012 | Online advertising
AT&T, American Express & Toyota are top global real-time-bid spenders, while BSkyB, Tesco and TalkTalk the biggest spenders in the UK, according to new data. Digital advertising technology company Rubicon Project has launched its quarterly global Marketplace...
Oct 26, 2012 | Online advertising
The overall digital ad spend during the period was £2.59bn, up from the previous year. The suggested reason for the rise in digital adspend is the statistic that 58% of the UK now own a smartphone. By far the most popular form of digital advertising was paid for...
Oct 25, 2012 | Online advertising
How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people’s attention ahead of TV and print ads. Adobe polled 1,250 US consumers and marketers’ views on online advertising....
Oct 24, 2012 | Online advertising
The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains...
Oct 19, 2012 | Online advertising
Google saw nearly $20bn wiped off its market value in minutes yesterday, after third quarter earnings figures released prematurely by mistake revealed a surprise drop in profit growth. The web giant reported a 20% drop in net income to $2.18bn (£1.36bn) between July...
Oct 17, 2012 | Online advertising, Unilever - Research, tips and news for marketers
Nielsen has launched its Online Campaign Ratings (OCR) metric in the UK, allowing brands to measure whether their ads reached their intended audiences online. Initial tests reveal that on average less than half of all online ad impressions are reaching the...
Oct 12, 2012 | Online advertising
Digital media buyers will eventually switch to the ‘viewable impression’ standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester. The report said the new ‘viewable impressions’ standard is likely to...
Oct 12, 2012 | Online advertising
Despite the rise of social media and mobile, Email is not dead to marketers. 89% of marketers still primarily rely on it for lead generation. This infographic from Eloqua looks at the future of email marketing. Compiling research carried out by the likes of Forrester,...
Oct 10, 2012 | Online advertising
The arrival time of email campaigns affects performance, with 80% of marketers seeing an uplift in open rates at and response at a particular time of day, according to new research. The survey highlights how the ability to control when an email marketing campaign...
Oct 9, 2012 | Online advertising
UK advertising on the internet and mobiles increased 12.6% year compared to the same period last year, accounting for £2.59bn in the first half of 2012, according to the Internet Advertising Bureau. The UK trade body found that a ‘meteoric rise in mobile’ drove much...
Oct 5, 2012 | Online advertising
Google has launched its lightbox display ad format, which it calls the first of a new family of display ads that “allow marketers to pay only when a user engages.” The lightbox starts as a standard display ad, but after a two-second hover, expands to a...
Oct 4, 2012 | Online advertising, Unilever - Research, tips and news for marketers
In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft’s decision to enable Do Not Track as the default setting in Internet Explorer 10. The Association of National Advertisers wrote a letter to Microsoft...
Oct 4, 2012 | Online advertising
Google has launched a new tool that will help firms manage website tags- snippets of code used to track traffic, insert ads and link to affiliates. Google Tag Manager is a free service, and one that operates in a similar manner as other Google web site services, such...
Oct 2, 2012 | Online advertising
Germans are most avid users of QR codes, while Spain ranks as fastest growing market, according to new research. The study, from comScore, looked at mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the...
Sep 24, 2012 | Online advertising
Publicis has bought Dutch ad agency LBi International for €416m, as the French marketing giant continues on the acquisition trail to boost its digital advertising reach. The deal follows a spate of mergers and acquisitions amongst agencies as larger groups buy up the...
Sep 21, 2012 | Online advertising
Real Media is linking with Microsoft’s ad exchange as the two firms look to boost the reach and targeting capabilities for online advertising clients. Real Media Group, a business unit of 24/7 Media, is integrating the Microsoft Ad Exchange with 24/7 Access, its...
Sep 21, 2012 | Online advertising
NOW TV, the internet TV service powered by Sky launched this summer, has chosen Affiliate Window to handle its affiliate marketing campaign. Sky has partnered with Affiliate Window since early 2008. The brand plans to leverage its experience in the performance channel...
Sep 19, 2012 | Online advertising
Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if...
