B2B marketing trends: Low brand awareness ‘much bigger barrier to growth than brand rejection’
Low brand awareness is a significantly bigger barrier to growth than brand rejection, according to new research.
Rise of the socially conscious consumer: Millennials pay more for sustainable products
Over half (52%) of people in the US say it is important that the brands they purchase from have values aligning with their own, with 72% of millennial parents more likely to be loyal to a brand or store that shares its efforts to have ethical business practices, according to new research.
‘Tremendously Confident’: Brand CMOs predict higher revenues than before Covid crisis
Brands selling online are making a range of investments across new talent, digital marketing spend and delivery capabilities in expectation of a booming 12 months for e-commerce, according to new research.
The right metrics? 41% of current industry measurements ‘do not reflect marketing effectiveness’
Over two-fifths (41%) of current industry measurement metrics do not truly reflect marketing performance, instead showing only campaign delivery performance, according to new research.
Ozone Project launches ‘Attention Index’ to measure campaigns
Digital ad platform The Ozone Project has launched a bespoke measure of advertising engagement that will become a constant feature in all its campaign reporting.
Anzu and OpenX partner to bring programmatic in-game advertising to brands
In-game ad platform Anzu.io has struck a partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally.
YouTube buys Indian video ecom platform Simsim
Indian social commerce firm Simsim helps small businesses ecommerce by introducing them to video and content creators. Simsim is only two years old and has 450m monthly active users. The deal is rumoured to be worth over $70m. Consolidation makes media planning and ecom easier.
Digital agency trends: 71% increased demand for content marketing during Covid-19
Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research.
Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)
There is a sharp generational divide in UK’s online viewing habits, with older generations citing Netflix s their favourite brand, while the younger Generation Z prefers YouTube, according to new research.
Taboola buys Connexity to bring personalised ecommerce recommendations to native ads
Native advertising firm Taboola has struck a $800 mn acquisition of ecommerce media company, Connexity, in a move that it describes as “one step forward in creating an alternative to walled gardens.”
Just looking: 95% of B2B buyers are not looking to buy today
The number of B2B buyers looking to make a purchase in any given period is significantly smaller than most marketers believe, and companies must adapt their advertising strategy to build brand-relevant memories, according to new research.
Taste & Glory launches ‘Notoriously Glorious’ campaign with 200 micro-influencers
Meat-free food brand Taste & Glory have launched a £1m campaign, “Notoriously Glorious”, showcasing its new name and taste credentials.
AliExpress launches Tokyo Olympic games initiative
Chinese ecommerce giant AliExpress has launched of ONE FLAG, a global initiative which invites sports fans to submit photos to cheer for athletes during the Olympic Games Tokyo 2020.
Mediaocean buys Flashtalking to boost omnichannel advertising
Advertising platform Mediaocean is to acquire independent ad management platform Flashtalking for an undisclosed sum.
IPA report: UK marketing budgets grow for the first time since start of pandemic
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach
Almost half (43%) of UK organisations have had a data breach (actual or potential) reported to the ICO since GDPR came into effect, according to a survey.
Phishing and web-based attacks ‘most common among Europe’s SMEs’
Small and medium-sized enterprises (SMEs) have become a desired target for many hackers during the COVID-19 pandemic, according to a new study.
Adnami partners with SeenThis as to enable fast video streaming in high impact formats
Tech company Adnami has announced a partnership with SeenThis; with the adaptive streaming company’s lighting fast video set to complement Adnami’s high impact formats and creative templates.
Impact appointed by Skyscanner to boost affiliate and performance partnerships
Partnership automation platform Impact has teamed up with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally.
