TAG and JICWEBS merge to unite brand safety standards
Two leading anti-fraud and brand safety organizations Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) have announced an agreement to merge.
Media buyers expect ad spend bounce-back: Food and tech most optimistic
Media buyers are bullish about the return of ad spend despite the Covid-19 pandemic, with the food and tech sectors evoking the most confidence, according to new research.
Advertima gets €15m funding boost for ‘smart retail spaces’
Computer vision platform provider Advertima has closed a €15m Series A investment round led by existing shareholder Swiss real estate company, Fortimo Group.
Global ad trends: Trusted media ‘delvers increased engagement during Covid-19’
Advertising campaigns viewed within a trusted editorial environment yielded significantly better results for attention and viewability than the industry standard, according to new research.
Facebook takes EU to court over privacy amid monopoly probe
Facebook has taken the European Union to court for invading the privacy of its employees, during its antitrust probe into the social network.
Gumtree partners Bauer with local community campaign
Online marketplace Gumtree has partnered with Bauer Media on a new radio and social media campaign to champion the country as we get back to business and to provide inspiration for making the most of the “new normal”.
‘Nasdaq of the East’: Hong Kong launches share index of Asian technology giants
Hong Kong has launched The Hang Seng TECH Index, which tracks the 30 largest tech firms that trade in the city, including Alibaba, Tencent and JD.com.
The Times launches ‘Social Studio’ for brands with Estée Lauder as first client
The Bridge, News UK’s commercial division, has launched The Times Social Studio, following in the footsteps of The Sun Social Studio launched last year.
Huawei ramps up mobile experience partnerships with 5 brands, including Samsonite and Karcher
Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.
Auto Trader begins digital data push with Google’s ‘Looker’ platform
Automotive marketplace Auto Trader has implemented Looker, part of Google Cloud, as part of its wider digital transformation initiative.
Digital monopoly? Google, Facebook, Amazon and Apple hearing delayed
A blockbuster antitrust hearing featuring CEOs from four of the biggest tech companies in the world has been postponed.
Magnite shakes up leadership team following global rebrand
Omnichannel sell-side advertising platform Magnite has announced the company’s leadership team for EMEA, following the merger of Rubicon Project and Telaria earlier this year.
Sky partners with TVSquared to boost TV ad measurement for brands
Sky Media, the advertising sales arm of Sky, has struck a partnership with TVSquared to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.
Companies ‘less committed to customer services’ (despite customers being more informed than ever)
Customer service professionals increasingly believe that their business views their function as an expense rather than opportunity for growth, according to new research.
More than half of UK firms ‘not planning to invest more in digital transformation’
More than half (56%) of UK business leaders are not planning to invest more in digital transformation, despite COVID-19 and the subsequent lockdown accelerating the need for digitisation across services.
Twitter sees strong user growth (but ad revenue plummets 23%)
Twitter said it saw “moderate recovery” to its ad business compared with March, but ad revenue was still down 23% year over year, missing analyst expectations as the pandemic and lockdown hits the ad industry hard.
Top brands on TikTok: Walmart and Chipotle challenges lead the way
Since launching in 2017, TikTok has risen to become one of the biggest social networks. New research looks at the most popular influencers and best brand campaigns on the video sharing app.
Microsoft integrates Shutterstock for advertisers
Microsoft advertisers in the UK, US, Canada, and Australia will have free access to more than 320 million Shutterstock images within their Microsoft Audience Ads creation workflow through the Shutterstock API.
S4M and VIOOH team up to sync out-of home and mobile ads to in-store traffic
Drive-to-Store Platform S4M has formed global partnership with VIOOH, a planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic.
B2B brand storytelling in the age of COVID-19: Firms lacking ‘human touch’
The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.
