The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
Sky Media has revealed some of its most creative adverts produced by the 250 UK SMEs that have been selected for its SME Support Scheme.
Amazon Web Services (AWS) has announced the release of Amazon Interactive Video Service (Amazon IVS), enabling customers to tap into the same technology as Twitch to add live and interactive video in their mobile and web applications in minutes.
The majority of people in the largest European markets are choosing connected TVs as their primary way of watching television, with many more likely to choose ad-funded platforms over paid subscriptions, according to new research.
Netflix added another 10 million customers in the second quarter beating expectations, but forecast that growth in subscribers would slow to 2.5 million.
Conversational advertising platform Cavai is partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, which gives readers two-way interaction with advertisers on the news site.
The economic damage caused by the Covid-19 pandemic has led to a reduction in all types of marketing, with events spending hardest hit and online budgets falling 35%, according to new data.
Mobile data and analytics company App Annie has launched Ascend, a mobile performance suite that provides both app market data as well as advertising analytics.
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
Advertising agencies will struggle during the economic fallout of COVID-19, with the industry growing just 1% after pandemic, according to new research.
Affectv is relaunching its advertising technology company as Hybrid Theory with an open letter to the advertising industry urging it to make the ‘complex simple’
A mock Penguin campaign to encourage reading among young offenders and a Nike ad promoting equality in sports are among the big winners at D&AD’s 2020 New Blood Awards, which celebrates the next generation of creative talent since 1980.
The UK’s Royal Air Force has implemented Imagen’s content management platform to accelerate its marketing efforts, and to better communicate as an organisation in the wake of Covid-19.
Nearly four fifths (78%) of marketers are not using the data available to them to drive better decisions and only 12% of marketers are running campaigns that are aligned to their customer’s journey and interests, according to new research.
Post Covid-19 recovery will be driven by a core group of confident consumers, and positive, encouraging advertising could play a critical role in nation’s recovery, according to a new report.
Verizon Media has launched a full-screen native ad format “Brand Story” that allows advertisers to re-use their existing social media ‘stories’ creative assets and deliver their content across the Verizon Media Ad Platform.
Despite ‘kidfluencers’ such as eight-year-old Ryan from Ryan’s World boasting an estimated net worth of $120million, consumers remain sharply divided on both the concept of using kids to generate money on social media, and being positioned as influencers, according to new research.
Experience marketing company Starcom has expanded its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns.
Product review provider Bazaarvoice has bought social commerce solution Curalate to add more visual tools to its network of reviews.
