Facebook rules influencer memes ‘are not political ads’
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
Unmasked: Google forced to reveal author of bad dentist review
Sometimes the customer isn’t always right, especially when it comes to leaving fake reviews. In a landmark ruling, an Australian court has granted a Melbourne dentist an order which forces tech giant Google to reveal the identification of an anonymous online reviewer.
Rakuten Advertising unifies ad platform to link audiences with brands
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
Fiverr debuts AI-powered ‘Logo Maker’ for brands
Fiverr is launching Logo Maker, a new service that uses AI to instantly match business buyers with automatically personalized logos, based on hand-crafted designs from vetted designers.
Mobile World Congress cancelled over coronavirus fears
The Mobile World Congress (MWC) in Barcelona has been cancelled after a growing number of firms pulled out over coronavirus fears.
‘Cancel culture’: Third of Brits reject brands due to behaviour
The current ‘cancel culture’ is increasingly affecting companies as well as individuals and, with scrutiny fiercer than ever on a business’s every decision, more than a third of Brits have turned away from a brand because of its behaviours, according to new research.
Ofcom’s powers expanded to regulate harmful social media content
UK broadcast media watchdog Ofcom is being given new powers to enforce a legal ‘duty of care’ over social media, the government has announced.
Instagram ‘now attracts a larger audience than Facebook among top brands’
Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report.
Ad spend trends: TV inflation to outpace online
TV inflation will reach 7.1% for TV and Digital Video inflation will increase to 6.7% during 2020, according to new research.
The Gym Group partners Tribe to capitalise on online January rush
Low cost gym operator The Gym Group has optimised its online platforms to support its peak January trading period, partnering with Tribe (formerly SciVisum), a web performance and testing service provider.
Wilkinson Sword partners Evening Standard and Independent for newsjacking creative campaign
The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.
Valentine’s shopping trends: Tech gifts overtaking flowers?
This Monday will bear witness to the peak pre-Valentine’s Day rush for online shoppers in the UK, as they look to snap up last minute gifts for their loved ones in time for delivery – from top of the range tech to indoor greenery.
Pinterest beats expectations as user count increases 26%
Pinterest has beaten analysts’ estimates for fourth-quarter earnings, as the social media scrapbooking site has enhanced user interaction and expanded internationally.
Domino‘s generates more than £1m with personalised display ads
Pizza brand Dominos achieved a 10 to 1 incremental return on ad spend, increasing customer lifetime value and customer purchases in just three months through a new personalised ad campaign.
Ad watchdogs issue ‘simpler’ rules for influencer marketing
The ASA and CMA have overhauled the ‘Influencers’ guide to making clear that ads are ads’ with simplified the messages in a bid to provide greater clarity.
How Amazon dominates Page One of Google when consumers search for product
Amazon is already the first place most US consumers start to research product purchases online. But now a new study shows just how hard Amazon is working to lure searchers away from Google by trying to dominate search engine results when consumers search for products.
UK Gov takes ‘Go Ultra Low’ campaign to Alexa and Google Assistant with Wavemaker
Go Ultra Low, the joint government and industry campaign to promote the uptake of electric vehicles, has launched its new Electric Vehicles Voice App developed by Wavemaker.
Snapchat fails to meet expectations despite user growth
Snap stock fell more than 11% Tuesday evening after the company posted fourth-quarter results that failed to meet analyst expectations.
Spotify looks to podcasts to boost profits
Spotify has published its latest financial results, for the final quarter of 2019, as the streaming service looks to expand beyond music to boost profits hamstrung by royalty payments.
Consumers love cannabis: CBD products sales go through the roof in January 2020
January is often considered the month to start a fresh with new year resolutions and sees a significant uptake in health-related products, with Cannabidiol oil (a non- intoxicating product derived from cannabis) proving popular, according to new data.
