Tech a ‘headache’ not a help for marketers- report
More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.
Linking data and success: Companies failing to back up objectives with stats
The majority of customer data strategies do not support the achievement of key business objectives, according to new research.
UK ad industry outlines 5 step plan to rebuild trust
Trust in advertising has from around 50% favourable in the early ’90s to just 25% in 2018. A new report from the Advertising Association outlined the key problems and new actions that can be taken to reverse the trend.
Millennials ‘more likely to advertise on traditional mediums than older generations’
Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.
Time to ditch the demographics? Brands ‘must rethink targeting to embrace personalisation’
Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.
Video viral of the week: Google Assistant fixes films at the Oscars
The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments. See why it’s our video viral of the week below…
Marketers shifting budgets: Holiday travelers and online gamers become top priority
Households without children are no longer a top target for EMEA marketers, instead focusing budgets on reaching gamers and holiday planners, according to new research.
Spotify finally comes to India after legal battle
Spotify has launched in India after a years delay over legal issues.
BBC and ITV take on Netflix to expand ‘Britbox’ streaming service in UK
BBC and ITV have teamed up to launch BritBox, a video streaming service offering “an unrivalled collection of British boxsets and original series”.
Merkle unveils dedicated Northern hub in Edinburgh
Ad tech firm Merkle has opened a dedicated Northern hub in Edinburgh, which will service clients in Scotland and the North of England.
Hands-free future: 80% of consumers believe voice control will soon become part of daily life
Nearly 80% of consumers believe that voice control will soon become part of daily life, with 70% of people under the age of 35 choosing voice regularly, according to new research.
Influencer marketing stars earning less (but brands paying more overall)
Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.
Linguistics and AI: Helping marketers get over the language barrier to go global
To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL’s Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and tackle this issue.
Oscars: Black Panther is fan favourite on YouTube
To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.
Valentine’s Day marketing review: Evolution of emotion in video campaigns
We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.
How broadcasters are embracing programmatic for TV
Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.
GDPR risk? Fortune 100 website ‘have 1,768 dark web tags running’
An astounding 1,768 dark web tags were found on websites belonging to companies in the Fortune 100, causing a total average website latency of 5.2 seconds, with the 20 worst performing sites showing a total website latency of 11.1 seconds, according to new research.
Working with influencers: How to keep control of your brand identity
New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.
IAB calls out ‘clickheads’ in anti-click-through rate day
IAB UK, the trade association for the digital advertising industry, this week celebrated the first National Anti-Click-Through Rate Day (NACTRD) as it launches its Measurement Toolkit.
Six-second ads: The secret to success
Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.
