Media quality transparency has been found to be the greatest threat to advertising budgets according to brands (83.3%) and brand safety – delivering ads adjacent to risky ad content – the biggest threat according to agencies (72.7%), according to new research.
Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.
People are more aware of how their buying decisions impact the world around them and want all industries to commit to corporate social responsibility, especially the technology, food, and fashion industries.
In 2018 global AI spend by businesses hit $219bn with US businesses investing $91bn and the UK lagging behind at $12bn, according to new research.
Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.
Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.
The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.
In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.
M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.
This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.
Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.
Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.
2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.
In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data for increased personalisation and optimal CX.
As Google Duplex inches closer to becoming a reality, new research by Aspect Software has revealed that over half of consumers (52 per cent) would be comfortable communicating with a customer service robot that closely mimics human behaviour over the phone.
The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.
Dropbox is to acquire HelloSign, an eSignature and document workflow platform with more than 80,000 customers.
The amount spent on advertising in the UK rose 5.1% year-on-year to reach £5.6bn during the third quarter of 2018, according to new data.
Google’s love video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.
UK marketers are underestimating customer brand loyalty as only 11% of marketers believe that GenZ consumers are loyal despite 58% of consumers them considering themselves loyal, according to new research.
