Viral of the year: Range Rover tackles London’s largest speed bump
Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.
Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel
It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.
Viral of the year: Adidas creates 30,000 personalised videos for marathon runners
This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.
Viral of the year: Tide responds to Pod eating challenge’ controversy
One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.
Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV)
Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns.
Half of business leaders ‘don’t have a marketing attribution model’
Nearly half (46%) of business leaders don’t have a marketing attribution model, with 37% feeling overwhelmed by the complexity of attribution data.
‘My Dad Wrote a Porno’ Christmas special debuts exclusively on Spotify for all users
One of the most popular podcasts in the world, ‘My Dad Wrote A Porno’, releases its eagerly-awaited Christmas special exclusively on Spotify for two weeks. ‘My Dad Wrote a Christmas Porno 3’ is now available now for all users – both free and Premium – on Spotify.
Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top
Realeyes measured viewers’ emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop.
Huawei Cloud debuts global blockchain service for businesses
Huawei Cloud officially launched its Blockchain Service (BCS) for global use on November 15, 2018, after launching it for commercial use in China on October 10th this year.
Disney and Google expand strategic relationship
Google and Disney have announced a new global strategic relationship that will see Disney bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform.
Trust and technology: the secrets to sales success
Trust is the primary concern for salespeople in the UK; while buyers seek out salespeople with the best understanding of their needs, according to new research.
Design trends: Shutterstock reveals most popular colours worldwide
Shutterstock has identified the top three universally popular colours that are surging year-over-year, with neon-hues being used more frequently around the world.
Wochit and Getty Images offer creative commercial content to marketers
Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.
Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)
Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.
Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry
Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.
GDPR: Only 5% of European users refuse cookies used for personalised advertising
6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.
Top 6 second ads on YouTube: Laughing Cow and Doritos tops list
YouTube has revealed its annual UK ‘Bumper ads’ leaderboard, which ranks the best six-second spots of the year.
Most marketers claim creativity ‘harmed by digital advertising growth’
Marketers face a challenge as they try to balance technology innovation with creativity, with digital growth in advertising coming at the expense of the quality of creative, according to a new survey.
ASA gender stereotyping ban: Marketers embracing more diversity in images
Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research.
Size doesn’t matter: $10,000 is ‘optimal spend on filming a video ad’
How much should you spend on a video ad production? A new experiment pitted three ads against each other to discover the optimal amount to spend on filming a video.
