Tedious online admin could be costing the UK economy £23 billion each month due to employees stuck doing necessary but time-consuming research, rather than devoting time to producing or creating more valuable work, according to new research.
YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.
The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.
Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index.
TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.
Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.
The majority (59%) of customers believe their personal information is vulnerable to a security breach, and 54% don’t believe that companies have their best interests in mind, according to new research.
Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.
Ad tech firm Adform has expanded its presence in China, Australia, and Dubai, with additional regional growth planned in the near future.
Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.
Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.
The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research.
More than a fifth of internet users in the UK are expected to install an ad blocker this year, but growth is slowing, according to new research.
European affiliate network, affilinet is now operating under the Awin brand following a successful first year as part of Awin.
Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.
Header bidding has emerged as a new way to buy and sell ad space on programmatic platforms. This new IAB Europe white paper explores the basics of what header bidding is and how it works.
TabMo and Playground xyz are bringing new creative formats to mobile advertising aimed at driving awareness for brands, generating revenue for publishers and improving the user experience.
Google has launched a new “ad strength” metric that measures the relevance, quantity and diversity of ad copy.
Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.
