Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth”
At this year’s Cannes Lions, Unilever CMO Keith Weed discussed how a ‘founder’s mindset’ is the secret to success.
Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app
Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.
Instagram launches long-form video hub IGTV
Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.
White paper: Driving B2B digital transformation
With digital transformation still widely misunderstood by many B2B organisations and even feared at the C-level, digital agency Deeson has launched a new white paper to demystify what it means and help organisations get to grips with the change needed to stay ahead.
Cannes 2018 highlights: YouTube CEO on “What Matters Next”
In this special session from Cannes Lions, YouTube’s CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.
Cannes Lions 2018: Highlights from day 2
Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.
81% of global consumers think organisations provide ‘disconnected experience’
Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.
Cannes Lions 2018: Video highlights from day one
As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.
The psychology of online ads: How consumers interact with video content
A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.
Analytics trends: What metrics actually matter to marketers
There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.
Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences
As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences.
Apple to punish apps that misuse address book data
Apple is punishing apps that misues people’s address book data by quietly rolling out a new set of rules for developers last week, adding restrictions for apps that vacuum up the address books of iPhone users.
Targeting by temperature: Brands to cash in on ‘slumber shopping’ this summer
Brands are set to benefit from a surge in ‘slumber shopping’ – or shopping when we should be sleeping – as the weather gets warmer this summer.
Travel People launches CMS for smalls firms with ad tech built-in
Lastminute’s media business arm Travel People has today its own Content Management System (CMS), ContentHUB.
Tencent Music strengthens ties with Chinese TV giant
Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.
Most UK marketers managing international campaigns (but only 11% have local teams)
Nearly nine in ten (89%) UK marketers are now managing international marketing campaigns, 55% across Europe and an additional 14% further afield, but only 11% of marketers have local marketing teams in overseas markets, according to new research.
Snapchat AR ads go programmatic
Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses.
Nostalgia boosts Father’s Day clicks by nearly 200%
A study of Father’s Day advertising preferences by Taboola shows UK consumers are unconsciously drawn to nostalgic black and white images.
World Cup ‘to boost global adspend by $2.4bn this year’
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.
Digital video usage in the UK: mobile viewing on the rise
Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data.
