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10 big trends from Google I/O: AI phone calls and Android IoT platform

May 10, 2018 | Content marketing, E-commerce and E-retailing, Email marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media

Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment – based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018.

Toothbrush sharing ‘more acceptable than unsolicited calls from brands’

May 9, 2018 | Online advertising

Consumers would rather share their toothbrush with their partner than receive an unsolicited phone call from a brand, according to new research.

Programmatic ad trends: Major news brands adopt new standards

May 4, 2018 | Online advertising

In a bid to improve online publishing standards and advertising practices, a number of major news brands in the UK have adopted new best practice guidelines set by the AOP and JICWEBS.

GDPR: UK consumers to target businesses with onslaught of data privacy requests

May 4, 2018 | Online advertising, Regulation

Two in five (40 per cent) of UK consumers are already planning to request personal information within six months of GDPR coming into force.

Contextual video advertising increases dwell time by a third

May 3, 2018 | Online advertising, Online video

Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research.

Snapchat user growth stalls after redesign backlash

May 2, 2018 | Mobile, Online advertising, Social media

Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations.

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool

May 2, 2018 | Content marketing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Social media, WhatsApp

Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.

Nearly half of UK businesses expect to be fined for GDPR non-compliance

May 2, 2018 | Online advertising, Regulation

Nearly half (45%) of UK businesses have put money aside to cover possible fines for not being GDPR compliant by May 25th, according to new research.

Third of digital marketers ‘losing sleep‘ over competition from Amazon

May 2, 2018 | E-commerce and E-retailing, Online advertising

Over a third (32%) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey.

Advertising industry urged to improve creativity and standardised measurement

May 2, 2018 | Online advertising

While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.

Media use ‘close to saturation point’ in the UK

May 2, 2018 | Content marketing, Mobile, Online advertising, Online video, UK

People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.

YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’

May 1, 2018 | Content marketing, Online advertising, Online video

YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.

Brands tripling spend on Amazon ads to reach intent-driven shoppers

May 1, 2018 | E-commerce and E-retailing, Online advertising

Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research.

Switzerland digital ad spending falls behind consumer usage

Apr 30, 2018 | Online advertising

Though digital consumption habits in Switzerland are high, ad spending patterns have not followed suit, according to new research.

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns

Apr 27, 2018 | Facebook marketing, Online advertising, Online video, Regulation, Social media

Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…

GDPR awareness gap drops sharply among marketers as deadline nears

Apr 25, 2018 | Online advertising, Regulation

Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.

YouTube deleted over 8 million ‘bad’ videos in 3 months

Apr 24, 2018 | Online advertising, Online video, Regulation, Social media, Viral and buyrals

YouTube’s first three-monthly “enforcement report” has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work. The Google-owned...

Influencer marketing trends: Big brands ‘wasting money’ on fake followers

Apr 23, 2018 | Online advertising, Social media

Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research.

World Federation of Advertisers calls on brands to embrace culture of data transparency

Apr 23, 2018 | Online advertising, Regulation

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.

Ad viewability hits record high in UK

Apr 23, 2018 | Online advertising

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to new research.

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