46% of marketers aren’t sharing regular customer insights with sales
Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.
Google lets brands appear in “Where can I buy…? searches
Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.
Six nations rugby: Which sponsors got most social buzz?
O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research. The data, from 4C Insights, indicates that Ireland may have won the rugby but it seems England fans are the most supportive with only a 7%...US election: Facebook under fire for Cambridge Analytica ‘data breach’
Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.
Most marketers admit they can’t monitor Customer Lifetime Value
While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.
New in-app tool protect brands in programmatic environments
Integral Ad Science (IAS) has launched a mobile in-app solution, which will work to protect brands on programmatic platforms, including The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath.
YouTube gives brands search-based targeting tool
YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.
Over 50% of UK consumers will share personal data for reward points
Most UK shoppers would be most uncomfortable sharing their private conversations from the messaging platforms they are active on, according to new research.
Google ‘removes more than 100 bad ads per second’
Google has released its annual report detailing the type and number of ‘bad ads’ they remove from their platform.
Marketers admit 26% of their budget will be wasted in 2018
Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.
McVitie’s launches ‘Sweeter Together’ campaign on Facebook
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
IAB UK turns 21: Trade body gets brand and website revamp
IAB UK has launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.
Dropbox and Salesforce team up for productivity tools
CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.
IAB Europe opens GDPR framework for public comment
IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment.
NME goes online only amid ‘tough’ print ad market
Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced.
YouTube gets JICWEBS’ brand safety certification
YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading.
WPP posts worst results since the global financial crisis
Advertising agency group WPP has seen almost £1.5bn was wiped off its market value of WPP after it admitted 2017 “was not a pretty year”.
Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth
Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.
Global internet trends: access grew by 8.3% in past year
The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research.
Marketers ‘too optimistic on digital strategies being fit for purpose’
Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research.
