Alphabet profits lower than expectations amid rising costs
Google’s parent company Alphabet reported mixed fourth quarter financial results on Thursday along with news that it’s elected a new board chairman.
Winter Olympics 2018: Live streaming and ad spend set to soar
According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an increase of nearly 25 percent from 2010.
UK adspend: One in every four pounds spent now goes on mobile
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.
The rise of ‘Dark UX’: Top brands accused of ‘tricking’ consumers into spending
Major retailers including Amazon, Boohoo and AO.com are using ‘Dark UX’ methods, in which website interfaces are deliberately designed to trick consumers into a bigger spend, according to a new report.
JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives
The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.
Data concerns dominate complaints in 2017
Issues around data, privacy and its accuracy are the biggest concerns for consumers in 2017, according to the DM Commission’s Annual Report.
The world’s affluent consumers: Two houses and two cars by 35
Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research.
Google lets users ‘mute’ remarketed ads
Google is giving its users more ways to avoid remarketed ads that follow them around the web.
Viewability ‘strongly tied to online conversions’
Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study.
GDPR: UK Govt urges firms to prepare for stronger data protection laws
Fewer than half of all businesses and charities are aware of new data protection laws four months before they come into force, according to new research.
Ad viewability hits 3½-year high
UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics.
Ad engagement ‘boosted by winter chill’
Advertisers should embrace the chill this month, as new data analysed by The Trade Desk reveals that winter weather can boost consumers’ receptiveness to online advertising – with travel brands set to win the biggest share of wallet.
Social advertising trends: Major shift from organic to paid in past year
There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.
Twitch partners Disney in gaming content deal
Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.
Top 30 countries for growing ad spend: Iran leads the way
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today.
Most brands experienced trademark infringement in past year – report
74% of brands experienced trademark infringement in the past year, with four in 10 saying infringement had increased, according to new research.
What would happen if the internet shut down for 1 hour?
Which countries would lose the most money if someone actually broke the internet? This new report from Website Builder Expert (WBE) finds that China would suffer the most.
Damn lies and statistics? Only 5% think current digital ad research is adequate
Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to (ironically) new research.
YouTube faces vlogger backlash on tighter ad rules
Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.
Lastminute teams with Rough Guides for ad targeting
Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides.
