Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”
Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.
Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.
US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.
YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.
This fun campaign by TBWA\Raad for Connect Boundless in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.
George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Seabiscuit.
Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.
2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.
Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.
On average UK consumers value their data on average at £254 per year, according to new research.
IAB Europe has launched a new technical standard to help the ad industry meet the requirements of the upcoming new online privacy rules under the General Data Protection Regulation (GDPR), which will go live in May 2018.
Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond.
YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.
A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.
Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.
Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.
Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.
Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux.
The FA has hired Cognizant to become its digital transformation partner, supporting the football governing body’s new digital engagement programme. Cognizant will become both the ‘Official Digital Transformation Partner of The Emirates FA Cup’ and ‘Official Digital Transformation Partner of Club Wembley’. They will also become The FA’s ‘Official Digital Partner’.
New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.