Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.
Adobe is aiming to prove that the future of ads is programmatic launching its first completely automated campaign on social media, mobile and TV.
Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.
Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.
Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?
The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017’s eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.
Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.
Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.
The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.
Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.
Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.
Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.
Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.
Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.
Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research.
With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.
The iconic electronic billboards of Piccadilly Circus were switched back on this week, with technology that allows different creative content to be displayed in relation to the environment.
Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.
Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
