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Channel 4 links with top European broadcasters for video ad alliance

Nov 15, 2017 | Content marketing, Online advertising, Online video

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.

Adobe launches first “programmatic-only” campaign

Nov 14, 2017 | Online advertising

Adobe is aiming to prove that the future of ads is programmatic launching its first completely automated campaign on social media, mobile and TV.

Brands spending £6bn on Christmas ads

Nov 14, 2017 | Online advertising, Online video, Viral and buyrals

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.

Video and subscriptions to power the future of premium content

Nov 13, 2017 | Content marketing, Online advertising, Online video

Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.

Paddington Vs. Moz: Which Christmas ad is winning online?

Nov 13, 2017 | Online advertising, Online video, Viral and buyrals

Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?

Christmas ad battle: John Lewis’ ‘Moz the Monster’ takes on M&S’ Paddington Bear

Nov 10, 2017 | Online advertising, Online video, Viral and buyrals

The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017’s eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.

Twitter debuts $99 subscription tool to promote tweets

Nov 9, 2017 | Online advertising, Social media, Twitter marketing

Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.

Most marketing bosses admit they don’t understand the changing consumer’

Nov 9, 2017 | Online advertising

Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.

Most marketers ‘still can’t unify online and offline worlds’

Nov 9, 2017 | Digital marketing skills, Online advertising

The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.

Google ‘Market Finder’ matches small businesses to global markets

Nov 6, 2017 | E-commerce and E-retailing, Online advertising, Search engine marketing

Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.

Experience Gap: Only 17% of consumers feel valued by brands

Nov 6, 2017 | Online advertising

Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.

Snapchat debuts retargeted ads that follow users around web

Nov 3, 2017 | Mobile, Online advertising, Social media

Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.

Top 50 most valuable UK brands: Vodafone and HSBC lead way

Nov 3, 2017 | Online advertising, UK

Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.

Mars creates 4 ‘bite-sized’ horror films to promote candy brands

Nov 1, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals

Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.

Stranger Things rivals Game of Thrones (and becomes goldmine for brands)

Nov 1, 2017 | Online advertising, Online video

Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research.

Bake Off finale: Which sponsors fared best?

Nov 1, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising

With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.

Piccadilly billboard lights return with interactive features

Oct 26, 2017 | Online advertising

The iconic electronic billboards of Piccadilly Circus were switched back on this week, with technology that allows different creative content to be displayed in relation to the environment.

Twitter plans to make political ad funding more transparent

Oct 26, 2017 | Online advertising, Twitter marketing

Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.

Geordie Shore star broke ad rules on Snapchat

Oct 25, 2017 | Mobile, Online advertising, Regulation, Social media

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

Fanta uses VR and Snapchat for Halloween campaign

Oct 24, 2017 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media, Viral and buyrals

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

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