Aug 7, 2017 | Mobile, Online advertising
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger camaigns at scale. The Advanced Mode for its Snapchat Ad Manager works in a similar way to Facebook’s Power Editor, giving...
Aug 4, 2017 | Mobile, Online advertising
The study of 60,000 campaigns across 20+ countries by measurement company Nielsen, also found that mobile tends to be better than desktop at hitting target audiences. The study of 60,000 campaigns across 20+ countries by measurement company Nielsen, also found that...
Aug 3, 2017 | Online advertising
Simple images which mirror target demographics are key to capturing attention According to new eye tracking research looking at the effectiveness of online ads. Marketers selecting the correct images can double the amount of time their online ads are viewed on...
Aug 2, 2017 | Digital marketing skills, Online advertising
A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80% already believe that digital transformation is...
Aug 2, 2017 | Online advertising
Adobe has unveiled new AI and machine learning capabilities for marketers, to enable them to deliver personalised experiences to their customers at scale. Its personalisation engine, Adobe Target, will be the first leading marketing platform to open up its APIs to...
Aug 2, 2017 | Online advertising
A major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove. It echoed similar discussions that arose on the back of the latest IPA Bellwether report,...
Aug 1, 2017 | Mobile, Online advertising
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is...
Aug 1, 2017 | Online advertising
Todd Teresi, Apple VP of Advertising Platforms, has outlined some of the company’s advertising and analytics plans during an in-depth keynote Q&A session at the Postback conference in Seattle last week. During the interview, Teresi discussed how Apple moved...
Aug 1, 2017 | Online advertising
Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research. How can businesses meet consumers’ demands to build more trust and loyalty in the...
Aug 1, 2017 | Online advertising, Regulation
Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad. So far, the viewability standard for digital display ads has been that if...
Jul 31, 2017 | Online advertising
Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research. The quarterly benchmark report from ad verification company Meetrics found that in the second quarter of 2017, the proportion...
Jul 24, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research. The data, from the Internet Advertising Bureau UK / PwC Digital, found...
Jul 20, 2017 | Online advertising, Online video, Viral and buyrals
British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below… The tongue and cheek video sees various stars ‘audition’ for a role in...
Jul 20, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising
Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands. 4C insights, have analysed engagement and sentiment towards the sponsors of Wimbledon on social media, and...
Jul 20, 2017 | Online advertising
Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital. The brief was to bring the brand to life online and use that as a...
Jul 20, 2017 | Online advertising
BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’. The new version of Smartology’s SmartMatch uses semantic profiling to place each...
Jul 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, Unilever - Research, tips and news for marketers
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online. Speaking at Cannes Lions, Weed outlined what he called the “three Vs of digital marketing”. The move follows criticism of YouTube this...
Jul 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP. Celtra aims to help advertisers maximise their creative potential and use creative as a lever to achieve better results in digital...
Jul 19, 2017 | Mobile, Online advertising, Online video
Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths. TwentyThree, a Copenhagen and San Francisco-based video marketing platform, has put together a data report entitled ‘State...
Jul 17, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online. The ‘meal kits’ are popular with workers who enjoy cooking but are pressed for...
