Jun 8, 2017 | Online advertising, UK
There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research. The study, from Eptica, indicates that 91% of consumers say good digital customer service from insurers makes them more loyal – yet the...
Jun 8, 2017 | Online advertising, Search engine marketing
Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report. New research by Searchmetrics addresses this challenge...
Jun 7, 2017 | Germany, Online advertising
Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany. An ad blocking user is someone who...
Jun 6, 2017 | Online advertising
Ad blocking is now one of the biggest threats to digital marketing, estimated to cost global publishers over $27bn by 2020 through lost revenues. But are we witnessing a slowdown, or simply a migration of filtering software from PCs to mobiles? Around 615 million...
Jun 6, 2017 | Online advertising, Social media
Google owns Uber. Microsoft owns LinkedIn and Nokia. The web is an highly connected place with tangled relationships. Digital marketing firm Hallam Internet has created an interactive infographic to show the surprising connections between some of the most popular...
Jun 5, 2017 | Online advertising
Google is to start filtering out “annoying ads” from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers. The web giant has started to inform publishers that it...
Jun 2, 2017 | Online advertising
Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final. This means Snapchat’s ‘Our Story’ coverage will include clips and match footage from BT Sport to complement the Snaps submitted from...
Jun 1, 2017 | Online advertising
Over half (58%) of UK consumers said they are now more likely to shop around following Brexit price increases on tech, with nearly a quarter of those asked (21%) stating they would consider switching allegiance from their usual brand of technology, according to new...
Jun 1, 2017 | Digital marketing skills, Online advertising
UK and US business executives rank customer experience above sales and revenue as the key focus in 2017, according to new research. According to a new report, “Success in The Experience Era: Connecting Customer and C-suite,” a full 100% of the C-suite survey...
May 30, 2017 | Mobile, Online advertising, Social media
Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report. Marketing news site Digiday reports that the offers appear to vary from agency to agency. One media buyer told Digiday that...
May 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, UK, Viral and buyrals
Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters. The faces of Rolf Harris, Fred West and Jimmy Savile and were inadvertently featured in an animation voiced by Gary...
May 26, 2017 | Online advertising, Regulation
With just one year to go until the new GDPR data protection rules will come into force, new research from the DMA reveals that nearly half of businesses don’t think they’re going to be ready in time, with a further quarter of companies yet to even start a GDPR plan....
May 25, 2017 | Online advertising
Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research. 70% of European consumers say the best brands are those who treat them as...
May 24, 2017 | Online advertising, Search engine marketing
Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’. Matching up online and offline behaviour has often been described...
May 24, 2017 | Online advertising, Online video, Social media
Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island. The #explainepilepsy hashtag, launched by Young Epilepsy and Epilepsy...
May 23, 2017 | Online advertising
Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake. The survey, by Broadband Genie with...
May 23, 2017 | Online advertising
Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively. These findings come from the new Data Deadlock report from marketing automation brand BlueVenn. The new...
May 22, 2017 | Online advertising
Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom. The other key stats found that: · Almost half (49%) of the respondents said they were willing to pay more for a...
May 19, 2017 | Online advertising, Online video, Viral and buyrals
Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research. To mark Streaming Day on Saturday 20th May, Roku reveals key insights into the nation’s...
May 19, 2017 | Marketing through gaming, Mobile, Online advertising, Search engine marketing, Social media
This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market. During the conference, the...
