Adtech platform Smart is integrating with ID5, an identity solution for digital advertising to giving the publishers and brands access to improved user recognition and monetisation in programmatic transactions, while maintaining a high standard of privacy compliance.
Global is significantly increasing digital inventory available to programmatic buyers on DAX, adding the London Underground and National Rail to its programmatic platform.
Q1 M&A activity surged past pre-COVID levels in tech, digital, media and marketing, according to Ciesco, the specialist advisory firm.
Adtech firm Cavai has struck a new partnership with content provider, Orange Publishing.
As we continue on our journey on the roadmap to recovery, a new survey found that 3 in 4 business leaders (74 per cent) expect overall economic conditions in the UK and Ireland to improve in the next 12 months.
In environments that disallow third-party cookies such as Firefox and Safari, eCPMs increased more than 30% when first-party identifiers were utilised, according to new research.
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Whilst the UK’s shops are busy reopening their doors this week, there is some risk of Gen Z shunning real-world shopping altogether, according to digital experience provider Sitecore.
Analytics platform Tableau has introduced Business Science, a new AI-powered analytics that aimed at lowering the barrier to data science techniques.
Early signs show an upturn in UK spend and an increase in optimism around economic recovery, according to new research.
Samba TV, a provider of omniscreen advertising and analytics, has struck a multi-market partnership with PubMatic, a sell-side platform for digital advertising.
Less than half of UK salespeople have attended a virtual event in the past year, according to a new report from CRM provider HubSpot.
Brixton Finishing School, the disruptor scheme that seeks to diversify entry-level talent in adland, has launched a campaign to coincide with the 40th anniversary of the Brixton Uprising.
UK charity, the Epilepsy Society, is asking everyone to channel their inner Captain Tom and help raise money to support people with epilepsy.
Almost half (45%) of all online content goes unseen, but this number fell from 69% in 2020, according to new research.
The vast majority (91%) of shoppers are open to sharing data with brands and retailers so long as they won’t be served any intrusive ads, according to new research.
Businesses are reporting tentative signs of recovery and hope for the future, despite another challenging year ahead, according to new research.
The majority of marketers stretched themselves to breaking point during the pandemic, amid pressure to retain customers and adapt to a purely digital environment, according to new research.
Fraud prevention solutions provider Riskified has struck a partnership with global advertising agency Dentsu which will see Riskified’s eCommerce enablement and fraud prevention solutions introduced to Dentsu’s portfolio of customers.
