Feb 23, 2017 | Online advertising
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov. “The continued rise in ad...
Feb 23, 2017 | Online advertising
The Tinder dating app could include artificial intelligence and augmented reality in the future, to help people find the perfect match, according to its founder. Speaking at the Start-Up Grind technology conference on 21 February, Tinder chairman Sean Rad said that in...
Feb 23, 2017 | Online advertising, Online video, Social media, Viral and buyrals
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research. As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to...
Feb 22, 2017 | Online advertising, Search engine marketing
Google is phasing out its paid-for internal site search tool that most websites use to replace it with an advertising funded version in a move that will shock the publishing industry. Google’s on-site search engine tool has been the “go-to” for web publishers ever...
Feb 22, 2017 | Online advertising
Brands are advised to keep one eye on the big screen this weekend to cash in on ‘movie tourism’ – travel inspired by films – as the Oscars are set to prompt people to plan their next trip, according to lastminute.com group. With LaLa Land set to sweep the Awards, new...
Feb 22, 2017 | Mobile, Online advertising, Online video
Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research. The global piece of research from AOL is released just ahead of Mobile World Congress 2017, was conducted in seven markets...
Feb 22, 2017 | Online advertising
With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing...
Feb 21, 2017 | Online advertising
Fewer than one in five (17%) CRM managers believe that their CRM work is clearly contributing to their company’s revenue, according to new research. The survey of 500 leading CRM managers released today by marketing technology company Wiraya, revealed that CRM is...
Feb 21, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze. Amaze developed the ‘Frozen just got cooler’ creative concept for the CoolBrand, as it launches a new range of products in 500...
Feb 20, 2017 | Online advertising, Online video, Viral and buyrals
Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a “better ad experience for users and advertisers”. Advertisements that are shorter than 30 seconds,...
Feb 20, 2017 | Online advertising
Ad tech firm TVTY is launching ‘TV Ad Alert’, a free service gives brands and marketers real-time notifications when a competitor launches a new TV spot. The aim of this is to help marketers avoid those awkward calls from CEOs and CMOs when asked about their...
Feb 16, 2017 | Facebook marketing, Online advertising, Online video, Social media
Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past. The update, which some users have described as annoying, means that the accompanying sounds on videos will fade in...
Feb 16, 2017 | Mobile, Online advertising
There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with Mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research. Inneractive, an independent global mobile ad...
Feb 16, 2017 | Online advertising
Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 – post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers...
Feb 16, 2017 | Digital marketing skills, Online advertising
Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research. FastPay, which provides working capital to fast-growing digital media companies, has analysed its data bank...
Feb 15, 2017 | Online advertising
Ford is investing $1bn (£800m) over the next five years in artificial intelligence (AI) company Argo, as the car giant looks to expand into self driving cars. The car maker’s software development team will work alongside Argo AI on robotic vehicle technology....
Feb 15, 2017 | Online advertising, Regulation
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to...
Feb 15, 2017 | Online advertising
From failed super-efficient websites to spiteful business tactics, the new graphic on the world’s most expensive domain name sales covers the very top end of Internet marketing moves. Nimbus Hosting, has recently conducted a study of 500 most expensive domain names in...
Feb 13, 2017 | Online advertising
With February 14th fast approaching, new data from Adobe Stock reveals where hearts are set to be racing this Valentine’s Day… The United States tops the list of romantic countries across the globe, with more searches for images relating to love and romance made...
Feb 10, 2017 | Online advertising, Social media, Twitter marketing
Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President. The microblogging service, which has never made a profit, reported a 1% rise in fourth-quarter revenue to $717m...
