Jan 19, 2017 | Online advertising
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics. In the final quarter of 2016, only 49% of banner ads served met...
Jan 19, 2017 | Online advertising, Online video, Viral and buyrals
With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year. The ranking is determined using some of YouTube’s strongest signals of viewer choice – number of views and percentage of...
Jan 18, 2017 | Online advertising
There is a clear link between an organization’s revenue growth and its AI maturity, according to a new report. Infosys has released multinational research findings on artificial intelligence (AI) business impact, market maturity and expectations. The research report,...
Jan 16, 2017 | Content marketing, Online advertising, Online video
YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams. The tool, dubbed ‘Super Chat’, lets anyone watching a live-stream on YouTube buy a highlighted message that will make their...
Jan 16, 2017 | Online advertising, Online video, Viral and buyrals
Food maker Johnsonville is launching a new content marketing campaign dubbed ‘The Sausage Dome’; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees. College GameDay (branded as ESPN College...
Jan 16, 2017 | E-commerce and E-retailing, Marketing through gaming, Mobile, Online advertising
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC. VR and AR have been identified in Warc’s Toolkit 2017, produced...
Jan 16, 2017 | Online advertising
Nearly a quarter (22%) of UK advertising companies have said they have already lost business or contracts as a result of the vote to leave the EU, according to new research. The new figures from advertising think-tank Credos also indicate that 23% of the UK’s...
Jan 13, 2017 | Online advertising
Economic inequality, societal polarization and intensifying environmental dangers are the top three trends that will shape global developments over the next 10 years, according to the 12th edition of the World Economic Forum’s Global Risks Report, which was published...
Jan 12, 2017 | Online advertising
Yahoo is undergoing a major reshuffle as Verizon takes over the embattled web giant. The move will see Marissa Mayer step down from its board, but continue to be CEO of the company. In addition, the part of Yahoo that is not being sold to Verizon will be renamed...
Jan 11, 2017 | Online advertising
Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research. The study, AdReaction: Engaging Gen X, Y and Z is the...
Jan 11, 2017 | E-commerce and E-retailing, Online advertising
Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research. A global study of more than 24,000 consumers from 12...
Jan 10, 2017 | Online advertising
What does the coming year hold for the marketing and technology industry? Bench, a St Ives company, has launched an ‘Ask the Experts’ guide designed to help businesses identify and capitalise on the key marketing and data technology challenges for 2017 and beyond. The...
Jan 9, 2017 | Content marketing, Online advertising
Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a “broken” ad-based revenue system. The move will see the platform, often used by high-profile industry members, change its...
Jan 9, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink. At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser during 48 hours. With each coin,...
Jan 6, 2017 | Online advertising
Social media agency Emoderation has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand. The firm provides social media strategic, creative, and engagement services for brands such as KLM,...
Jan 5, 2017 | Online advertising, Regulation
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role. Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile,...
Jan 5, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day. Branded Moments targets mobile listeners on Spotify’s free streaming service based around six different ‘moments’ of the day: chill time,...
Jan 5, 2017 | Online advertising, Online video, Viral and buyrals
To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology. The nomadic herders of Mongolia and the Maasai people of East Africa...
Jan 4, 2017 | Facebook marketing, Online advertising, Social media
Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report. The study, from CBInsights for the Financial Times, indicates that the number of deals in ad tech...
Jan 4, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study. The research, from the Kantar Worldpanel Brand Footprint study, ranked the top 50 brands in the FMCG space. The ranking is based on how...
