Cognism partners Bombora to match intent data with prospect database
Cognism has launched the latest version of its platform, which embeds Bombora’s intent data into its sales intelligence software.
Salesforce revamps Sales Cloud with AI tools
CRM firm Salesforce has launched a new version of Sales Cloud, reimagined with newly available AI-driven features specifically designed to help businesses drive growth in a world where selling and buying has drastically changed.
MassiveMusic and SoundOut launch data-driven ‘sonic branding tool’
Creative music agency MassiveMusic has partnered with SoundOut, to create a tool called MassiveBASS for brands to help them create sonic logos scientifically proven to leave a memorable impression on their consumers and be intrinsically linked to the brand’s personality.
Zoom sponsors Formula One with multi year partnership
Zoom has struck a multi-year partnership with Formula 1, as the new season started this month.
Global online advertising forecast to grow threefold to $1,089bn by 2027
The global internet advertising market was estimated at $319 billion in 2019, and is expected to hit $1,089 billion by 2027, according to new research.
B2B marketing investment expected to increase in 2022
Over two thirds (68%) of respondents consider B2B marketing as ‘very important’, with most (93%) considering or already activating digital ad campaigns, according to new research.
Brands missing link? 52% of consumers passed on purchasing due to a poorly designed ad
More than half of consumers have been deterred from purchasing a product they might have considered otherwise because of a poorly designed ad, according to new research.
Executives ‘shunning peers for external advice’ in pandemic
Businesses are increasingly turning away from their board and peers when it comes to advice and thought leadership around business strategy, instead turning to external expertise from professional services advisors, according to new research.
Rakuten Advertising tackles wasted advertising spend with new campaign
Rakuten Advertising has launched a new campaign “Connect in the Moment” that aims to address the importance for advertisers to understand their customers and audiences beyond data points and target the right people at the right time and avoid wasted ad spend.
HM Government became UK’s biggest advertiser in 2020
The UK government and Public Health England were among 2020’s top ten UK advertisers, as the pandemic caused major shifts in budgets, according to new research.
TikTok expands brand safety partnership with OpenSlate
TikTok and OpenSlate have expanded a brand safety solution to new markets across the globe.
Inskin unveils new conversational advertising feature with Cavai
Conversational advertising platform, Cavai, has struck a new partnership with Inskin, a provider of high impact digital display advertising.
Most consumers prefer to buy from brands committed to ‘socially conscious’ causes
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a new study.
Members-only marketplace Dezerved debuts with Miles & More for new twist on loyalty points
Dezerved, a new members-only online marketplace has launched in partnership with Lufthansa’s Miles & More to connect loyalty program customers with exclusive offers from luxury brands, including Farfetch, Sony and Fitbit.
Xandr and Integral Ad Science offer contextual ad tools for brands
Digital ad verification firm Integral Ad Science (IAS) is now offering offers contextual targeting and avoidance capabilities on Xandr’s buying platform.
Reddit strikes first agency enterprise partnership agreement with Omnicom
Reddit has established a new enterprise partnership agreement with Omnicom Media Group (OMG), the first pact of its kind for the social forum.
Covid-19 one year on: how has it affected digital marketing?
Use of push notification, email and SMS marketing have surged during the pandemic, showing little sign of returning to pre-Covid levels when stores reopen, according to new research.
‘Grey roots are no big deal’ and ‘school maths is hard’: 30 things Brits have learned from lockdown
Having grey roots is no big deal, primary school maths is harder than it looks, a cup of tea really does make things better and our NHS is the best in the world, have emerged among a list of 30 things brits have learned over the last year, according to a new study.
Publisher Reach partners with BlueVenn to boost to customer value strategy
Reach has signed a three-year agreement with data specialist BlueVenn, which will see the publisher adopt BlueVenn’s award-winning Customer Data Platform and CRM software.
AudioMob launches new Demand Side Platform for ‘audio ads for games’
Google for Startups company AudioMob has launched launch of its own proprietary Demand Side Platform (DSP) to sell audio ads for video games.
