Nov 22, 2016 | Online advertising
Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content., according to a new white paper report from IAB Europe. The interactions and behaviours across these touch points; online video, news and...
Nov 21, 2016 | Online advertising, Social media, Viral and buyrals
As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft’s chatbot going rogue on Twitter to Gmail’s backfiring April Fool’s joke, there were plenty of mistakes from companies that should know better....
Nov 21, 2016 | Online advertising, Online video, Viral and buyrals
Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below… The ad explores the shattering idea of Santa having dementia and forgetting to deliver all of his...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 17, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed. Back in September, a report revealed an error that inflated average viewing time by more than 80%, a...
Nov 17, 2016 | Content marketing, Online advertising, Online video, Viral and buyrals
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research. AOL’s ‘Short Form Video – A Consumer Perspective’ survey of over 1,000...
Nov 16, 2016 | Online advertising, Online video, Viral and buyrals
The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums. The annual poll from parenting site ChannelMum.com found over a third more mums rated the ad as their favourite than previous...
Nov 15, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week...
Nov 15, 2016 | Online advertising, Online video
Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash. TubeMogul is a leader in video advertising, with a single platform that enables brands and agencies to plan and buy video advertising across...
Nov 10, 2016 | Australia and New Zealand, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR...
Nov 10, 2016 | Online advertising
Donald Trump’s shock win in the US presidential election has left many businesses asking: what next? We’ve collected some top comments from key industry figures about the road ahead… “Similar uncertainty to Brexit” Christian Stadler, Professor of Strategic Management,...
Nov 9, 2016 | Online advertising, Online video, Social media, Viral and buyrals
Forget John Lewis – the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the...
Nov 9, 2016 | Online advertising, Online video
Volvo’s FMX truck is the toughest they’ve ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process. Case study summary • Volvo follows up previous stunts with a...
Nov 9, 2016 | Content marketing, India, Online advertising
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email...
Nov 9, 2016 | Online advertising, Online video, Viral and buyrals
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the...
Nov 7, 2016 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below… The “Real Beauty Beats” ad, created by Portuguese...
Nov 4, 2016 | Online advertising, Social media
As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing. One of the main problems solved by kasitoko’s technology is manual...
Nov 2, 2016 | E-commerce and E-retailing, Online advertising
Yahoo has partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people. The high street brand wanted to position themselves as ‘Feel Good Specialists’ and inspire young people to feel good about themselves. To achieve this,...
Nov 1, 2016 | Online advertising, Social media, Twitter marketing
Twitter is testing a new feature in its ‘Reader’ mode, initially only available for a small number of Apple Safari users, that strips out adverts, navigation links and comments. Under the new scheme, the Twitter iOS app will automatically open...
Nov 1, 2016 | Online advertising
Advertising giant WPP has warned “the first signs of Brexit anxiety” are starting to show as the company reported slowing revenue growth in the UK. Chief executive Sir Martin Sorrell said the British market was a “little bit softer, maybe reflecting...
