Jun 27, 2016 | Online advertising
Day 5 at the Cannes Lions event saw Iggy Pop, Gwyneth Paltrow, Keith Weed and Kevin Kelly take to the Cannes Lions stage. Watch their best bits in the video below.
Jun 27, 2016 | Online advertising
Will Smith was more popular than Usher at this year’s advertising and media festival. But is the festival giving way to celebrities over creativity? New research looks at the growing trend… New data from location intelligence and insights company xAd reveals that the...
Jun 27, 2016 | Online advertising, Online video
The fourth day at Cannes Lions included insights from Will Smith, Anna Wintour, Usher and Wendy Clark. View the highlight video below:
Jun 24, 2016 | Digital marketing skills, Online advertising
This year’s Cannes Festival once again celebrates the creative industry, but is the role of women in the sector taking a step backwards? Stephanie Himoff, Managing Director, Northern Europe at Outbrain, tackles the gender issues in the creative industry. Every year,...
Jun 24, 2016 | Online advertising
A ‘new’ Rebrandt painting created by AI, a VR news app and a heart warming animated film Justino have scooped the some of the top digital awards at this year’s Cannes Lions fesatival. Cannes Lions has announced the winners of the Innovation, Mobile, Media, Creative...
Jun 22, 2016 | Online advertising, Online video
Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research. The study, from Bing, reveals the most popular brand sponsors for the Euros Championship this year: Key...
Jun 21, 2016 | Online advertising
The Digital Single Market aims to make cross-border ecommerce easier, from shipping and VAT to consumer rights and watching iPlayer abroad. Philip Rooke, CEO of Spreadshirt, looks at how Brexit could limit the benefits from this upcoming EU initiative. In the Life of...
Jun 21, 2016 | Online advertising
The use of programmatic advertising is changing across europe, with many advertisers opting for a ‘hybrid models’ but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB. Why advertisers are...
Jun 21, 2016 | Online advertising
The second day at Cannes Lions 2016 featured sessions from WPP, SapientNitro, Brian Eno with Dentsu Lab Tokyo and Hakuhodo Inc. Catch up on the key moments in this highlight reel below.
Jun 21, 2016 | Mobile, Online advertising
Yahoo has launched ‘Tiles’ a new mobile ad format that lets brands to tell visual stories on mobile devices. When consumers click on a mobile ad, they will be taken to a custom mobile landing page that can feature 360-degree content, including video and...
Jun 20, 2016 | Online advertising
Cannes Lions 2016 kicked off with a bang, with sessions from David Copperfield with memBrain, SNASK, Insight Publicis Nigeria and Taylor Herring. This video highlights reel shows the best from the opening day of the festival.
Jun 20, 2016 | Online advertising, Regulation, UK
With the EU referendum only a few days away, UK marketing professionals are saying they feel unprepared for the potential changes that lie ahead, according to a new survey. The research by the Chartered Institute of Marketing (CIM) indicates that almost two-thirds of...
Jun 17, 2016 | Online advertising, Online video
Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads. The new iOS app, called YouTube Director, is designed to help businesses with...
Jun 16, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Top global brands: Google regains top slot from Apple Google has regained the crown as most valuable global brand ahead of Apple, while Vodafone retains UK top spot, according to a new...
Jun 16, 2016 | Content marketing, Online advertising, Online video, Social media
Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research. The study, from PR and marketing professionals by the app Takumi, indicates that 8 in 10 industry professionals now work with...
Jun 16, 2016 | Online advertising
Manchester Digital, the independent trade association for the North West’s digital sector, has today released its updated strategy, developed to outline and steer its upcoming activity and ensure that it tackles the issues its members say matter to them the most....
Jun 16, 2016 | Mobile, Online advertising
Just what does the average US digital consumer get up to during their daily lives? New research from YuMe showcases the breadth of touchpoints consumers engage with across apps and video, on computers, smartphones, tablets, connected TV, gaming consoles and other...
Jun 15, 2016 | Mobile, Online advertising, Online video, Social media
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising. Under the new scheme, Snapchat’s vertical-video format will be rebranded in the coming weeks as Snap Ads. The...
Jun 15, 2016 | Online advertising, Online video
Kantar and The The Netherlands TV industry body Stichting KijkOnderzoek (SKO) have teamed up to offer what it claims is the world’s first combined campaign reporting for TV and online combined. SKO is the first TV currency in the world to deliver reach and GRP’s for...
Jun 14, 2016 | E-commerce and E-retailing, Online advertising
Luxury brands are well positioned to personalise their online marketing, with 80% knowing their store customer by name, according to new research. The “Digital Frontier 2016: Digital Luxury is turning Mainstream” study, produced by customer engagement specialists...
