May 18, 2016 | Online advertising, USA
The increasing use of as blocking could cost as much as $12bn in digital advertising revenue in the US, according to a new report. Optimal.com Ad Blocking Survey and Forecast from Rob Leathern A forecast by analytics firm Optimal says more than 43 million people in...
May 17, 2016 | CPG, Mobile, Online advertising, Online video, Social media
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor. The ‘Pants Off’ programme marks MTV’s first series created specifically for the app. Scheduled over 8 weeks, the series explores sex and relationships and will takeover...
May 13, 2016 | Mobile, Online advertising
The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research. The study, from Polar, indicates that that the volume of branded content campaigns rose 365% in the first quarter of 2016 compared with the...
May 12, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Ad-blockers ‘more likely to buy digital content’ Last week, Adblock Plus partnered online donation startup Flattr to let users donate to their favourite online publishers and...
May 12, 2016 | Online advertising, Regulation, Search engine marketing
Google plans to ban ads from so-called payday lenders in its search results, in a move the company hopes will limit what it calls a “harmful” industry. The search giant plans to stop allowing ads for loans due within 60 days or with an interest rate of 36%...
May 11, 2016 | Email marketing, Online advertising
Over four fifths (83%) of consumers read emails from retailers during the morning commute on their mobiles, making it the best time to reach them, according to new research. The study, from retail marketing agency Leapfrogg, found that when asked what times they...
May 11, 2016 | Online advertising
Brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before, according to new research. The study, from Kitewheel, looked at over one billion real-time, cross-sector brand and customer...
May 10, 2016 | Online advertising, Online video, Social media
Periscope has launched a new feature which lets users keep their streamed video for more than 24 hours. Working on supporting broadcasts beyond 24h! Starting now, you can use our public beta by using #save in your title! https://t.co/LsjqsSib7v— Periscope TV...
May 9, 2016 | China, Online advertising, Social media
Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China. China’s Twitter-like social media service Sina Weibo will use Neilsen data to gauge marketing effectiveness on the platform, which has more than 200...
May 9, 2016 | E-commerce and E-retailing, Online advertising
Last week, Adblock Plus partnered online donation startup Flattr to let users donate to their favourite online publishers and content creators. New research suggests this is a shred move, as web savvy adblockers are also some of the internet’s biggest customers....
May 9, 2016 | CPG, Online advertising, Online video, Viral and buyrals
Forget smart cars – how about smart cats? This new talking feline translation collar from Mars Petcare is real (and not a belated April Fool’s joke). See why it’s our video viral of thw week below… The Catterbox collar was developed by...
May 6, 2016 | Online advertising, Online video
For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a ‘Mix Mania’ camapign. See why it’s out video viral of the week below…. The...
May 6, 2016 | Online advertising, Online video
Yospace has partnered with video inventory management platform SpotX to enable personally targeted adverts when live TV is viewed online. The partnership opens up ad spots in live TV ad breaks that were previously impossible to monetise when viewed online. Replacement...
May 5, 2016 | Mobile, Online advertising, Online video, Social media
Instagram has launched video carousel ads, with Airbnb, Taco Bell and Macy’s among the first brands to sign up to the new interactive format. The new video carousel ads let advertisers display three to five videos or images at a time that users can toggle from...
May 5, 2016 | Latin America, Online advertising
Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America. The move follows partnership activity already conducted in Spain, Netherlands and the...
May 4, 2016 | Content marketing, Online advertising
Adblock Plus has joined up with Flattr to create “Flattr Plus,” a system for web users who want to pay online content creators. Under the new scheme, users set a monthly budget to pay for content around the Web, such as thier favourite bloggers, musicians,...
Apr 29, 2016 | Online advertising
A survey among close to 1200 professionals across different industries shows that while more than half recognize the importance of big data, only a quarter is able to achieve productivity gains. 52% agree that big data represents an opportunity from a business point...
Apr 28, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Dawn of the chatbots: 89% of consumers want to talk to virtual assistants The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up...
Apr 28, 2016 | Content marketing, Online advertising
Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns. The partnership includes Millward Brown’s Brand Lift Insights solution and...
Apr 27, 2016 | Mobile, Online advertising, Online video
YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach. The new format will complement YouTube’s flagship product, TrueView ads, to help brands reinforce the message or...
