Mar 22, 2016 | Facebook marketing, Online advertising, Social media
Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity. Wut? Facebook showed whites and blacks diff versions of ads, calls it a ‘victory’ for race-specific...
Mar 18, 2016 | Australia and New Zealand, Online advertising
Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data. This new infographic from agency Signal illustrates how Australian marketers are spending more on their advertising budgets in order...
Mar 18, 2016 | Online advertising
Spending on digital advertising in Spain jumped 21% in 2015 capturing 25% of the overall market, up from 22.9% a year earlier, according new research. The data, from IAB Spain and PWC, indicates that while desktop advertising still accounted for the vast majority of...
Mar 17, 2016 | Online advertising
Nearly four-fifths (80%) of CBI members think being in EU is best for their business, according to a new survey looking into business attitudes to the UK EU referendum. CBI members employ more than 7m in the UK & majority want to remain in the EU...
Mar 17, 2016 | Online advertising
Google has launched a new set of analytics tools, aimed at large firms looking to get more insights from today’s multi-screen consumers, taking on the likes of Adobe, Oracle, Salesforce and even Facebook Atlas. Available as a beta test, the Google Analytics 360...
Mar 14, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Social media
Google has outlined three key rules for any blogger who trades coverage on their site for a free product. The practice of native ads on YouTube channels is becoming increasingly popular, with many brands using key influencers to make recommendations However, several...
Mar 14, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, UK
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK. Junk food ads are already banned on TV, but this could soon be extended to online in a bid to combat the obesity epidemic, the UK’s...
Mar 10, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Are your apps invisible to search? Top brands fail at ‘app indexing’ Just 20% of iOS apps and 30% of Android Apps are able to support Google’s new app indexing, meaning...
Mar 10, 2016 | Online advertising
JCDecaux, the world’s largest outdoor advertising company has started its digital transformation of London’s bus shelter network- meaning commuters will see 84-inch fully connected, dynamic HD screens on their journeys to work. The digital transformation of the bus...
Mar 9, 2016 | Online advertising, Regulation
As the ad blocking wars heat up,the IAB‘s Technology Laboratory has launched a new guide that outlines the tactics publishers are using to urge users to stop using the filtering technology. The new Publisher Ad Blocking Primer pack complements the trade body’s...
Mar 7, 2016 | Online advertising, Online video, Viral and buyrals
HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below. Creative agency B-Reel, in partnership with Google, can the...
Mar 4, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Snapchat catches Facebook for daily video views Both Snapchat and Facebook are getting 8 billion daily video views, as the social photo app continues to attract big name brands. IAB UK: Ad...
Mar 4, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone. While the packaging hasn’t yet hit stores, VR is something the company has been working on for a while. Nick Felder,...
Mar 4, 2016 | Online advertising, Online video
Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV. The study, from agency Carat, looks at the media habits and attitudes of four types of mums ahead of Mother’s Day Key findings: · TV is still the most...
Mar 4, 2016 | Online advertising, Online video
Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube. For example, a third of Mums agree YouTube ads help them decide what to buy, and 26% of Mums rely on YouTube to make key decisions about products. There are a lot more facts in...
Mar 3, 2016 | Online advertising, Regulation
The UK culture secretary John Whittingdale has branded ad blocking as a ‘modern day protection racket’, joining sides with advertisers and publishers in the increasingly hostile ad blocking wars. Speaking at the Oxford Media Convention, Whittingdale...
Mar 3, 2016 | E-commerce and E-retailing, Mobile, Online advertising
eBay Advertising has launched a new TV targetting tool that detects when a user is likely to be ‘second screening’- sending relevant shopping ads to thier mobile screens. The new ‘eBay TV Targeting’ product’ follows a successful pilot campaign...
Mar 3, 2016 | Online advertising, Online video, Viral and buyrals
Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below… To get over a very simple message (which doesn’t appear in...
Mar 2, 2016 | Australia and New Zealand, India, Mobile, Online advertising, Online video, Viral and buyrals
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. The 2016 Warc 100 report is based on performance in effectiveness and strategy awards around the...
Mar 1, 2016 | Online advertising
As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This final infographic from Eyeota’s ‘Programmatic Basics’ series dispels 3 big myths surrounding programmatic. Source:...
