Feb 12, 2016 | Content marketing, Online advertising, Online video
Marketers have their eye on visual formats this year, with more marketers than ever investing in video (up 20% from 2015), according to new research. The latest report from ALF Insight also found that there will be heavy investment in CRM (70% of marketers), CMS (69%)...
Feb 10, 2016 | Online advertising, Online video, Social media, Twitter marketing, USA, Viral and buyrals
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research. The data, from Kantar Media, looked at how advertising played out during the event....
Feb 9, 2016 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media. Looking...
Feb 3, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video
Pedigree is once again running a ‘Puppy Bowl’ match ahead of this years Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match. The pet food brand is also running a video series, “What Does it Take to be a Puppy Bowl Puppy?” features...
Feb 3, 2016 | Digital marketing skills, Online advertising
Yahoo is cutting its workforce by 15% as part of an “aggressive strategic plan” to drive growth after dropping to a $4.4bn loss for 2015. The loss was blamed on writedowns – cutting asset values – within its business during the final quarter of...
Feb 3, 2016 | Online advertising, Search engine marketing
Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the...
Feb 2, 2016 | Online advertising
IBM has bought the Weather Company as it makes gains in its IoT capabilities. The deal will fuse technology from the two companies will serve as the foundation for the new Watson IoT Unit and Watson IoT Cloud platform, building on a $3bn commitment made by IBM in...
Feb 2, 2016 | Mobile, Online advertising, Online video
Google’s new parent company Alphabet has overtaken Apple as the world’s most valuable company by market value, despite its ‘moonshots’ losing it $3.5bn over 12 months. Alphabet’s share price rose almost 5% in after-hours trading following...
Feb 1, 2016 | Online advertising, Search engine marketing
Advertisers are shifting their budgets from paid search to display and mobile programmatic ads, as personalisation technology becomes more effective, according to new research. The data, from Adobe’s Q4 2015 Digital Advertising Report, is based on anonymous and...
Feb 1, 2016 | Facebook marketing, Mobile, Online advertising, Online video
A surge in video views that has boosted advertising spending contributes to a bumper final quarter for Facebook. The latest financial results for the company indicate that mobile ads now account for four-fifths of advertising revenue for the social network. Total...
Jan 27, 2016 | Online advertising
Oriel Ventures has launched new software that lets publishers analyse, communicate and re-engage their ad-blocking audiences, protecting their content and advertising revenue. The platform works by analysing the impact of ad-blocking on a publisher’s business,...
Jan 27, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Twitter’s short form video sharing platform Vine celebrated its third birthday this week. The company says that over 200 million people watch Vine videos (either on mobile or on the web) each month. Vine has curated the most-watched ( or ‘looped’ as...
Jan 27, 2016 | Online advertising, Regulation
The adblock wars are escalating, with head of the IAB launching a vitriolic attack on the companies behind the filtering software. President and CEO of the Interactive Advertising Bureau (IAB) Randall Rothenburg used the opening keynote speech at the IAB summit to...
Jan 27, 2016 | Online advertising, Regulation
Over one third (37%) of mobile users are already using some form of adblocking software, with a further 42% considering using them, according to new research. According to Global Web Index’s (GWI’s) latest wave of research, it’s a significant 37% of mobile users...
Jan 25, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys. Centered around a TV and YouTube video, the brand’s positioning...
Jan 25, 2016 | Online advertising, Regulation
Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed. Concern among media and...
Jan 21, 2016 | Online advertising, Social media
Google is taking on Twitter at its own game, with a new real time ad format geared towards helping brands muscle in on current events. The new ‘Real Time Ads’ format lets advertisers serve video ads across YouTube and 2 million partner websites during big moments. The...
Jan 20, 2016 | Content marketing, Online advertising
The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production. Working in partnership with the data scientists from Kantar Media, SKO is the...
Jan 19, 2016 | Online advertising, Regulation
Adblock Plus has revealed that its staff have been “uninvited” to the Interactive Advertising Bureau’s annual leadership meeting, as tensions escalate between the popular ad-blocking tool and the digital marketing industry. .@iab disinvites us to #IABALM, dissing...
Jan 15, 2016 | Mobile, Online advertising
Apple is reportedly giving up control of its ad business, no longer taking a 30% commission on all sales on its iAds platform. BuzzFeed News reports that Apple is planning a new system: Rather than acting as an intermediary between advertisers and content partners,...
