Jan 15, 2016 | Online advertising
Software firm Red Fox Media has launched AdAppTive, the first ‘cookieless’ management and programmatic advertising platform that works across mobile devices, including apps, websites, email and newsletters. The move comes after securing £420,000 funding...
Jan 13, 2016 | Online advertising
Half (50%) of mobile marketers are buying mobile inventory programmatically, however, nearly half have little knowledge of the discipline, according to new research. The study from the Internet Advertising Bureau (IAB) UK also indicates that location-based advertising...
Jan 12, 2016 | Online advertising
Apple has bought Emotient, a developer of facial expression recognition software, that analyses people’s emotions through their facial expressions. Apple confirmed the purchase Thursday without giving terms or describing its plans for the San Diego -based company....
Jan 12, 2016 | Online advertising, Online video
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from...
Jan 12, 2016 | Online advertising, Online video, Search engine marketing
Digital display advertising spend is set to overtake search in the US for the first time this year, accounting for 47.9% with a value of $32.17bn, according to new research. In a new eMarketer report. “Banners and other,” a category that includes native...
Jan 8, 2016 | Online advertising
Yahoo is planning to cut its workforce by at least 10% as part of a cost cutting drive, according to a news report. Business Insider reports that the layoffs would result in more than 1,000 people leaving the tech giant, and will affect Yahoo’s media business,...
Jan 7, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy. The pool, which blocked a busy bridge crossing, was broadcast live on...
Jan 5, 2016 | Online advertising
From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016. The report highlights four key trends: • Social messaging apps will be used to engage with customers •...
Jan 5, 2016 | Content marketing, Online advertising, Regulation
The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission’s new native ads guidelines, calling them “overly prescriptive.” “While guidance serves great benefit to industry, it must also be technically...
Dec 31, 2015 | Content marketing, Mobile, Online advertising, Online video
From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. As 2015 comes to a close, Nielsen looks at some of the top trends in digital, including the top US smartphone apps and operating systems. In 2015, Facebook again...
Dec 30, 2015 | Online advertising
The Economist Films has launched its first 30-minute film – “The World In 2016” – looking at some of the iconic moments of the year ahead. The film explores the major changes that are going to bring the world together in 2016, and the ones that...
Dec 18, 2015 | Online advertising
From smart sheep to telepathic advertising, technology took us in some strange directions during 2015. In this brave new world of robot chefs, mind-controlled drones and scary AI, we celebrate the weirdest news of the year. Google reveals robot dog… and starts kicking...
Dec 17, 2015 | Online advertising
As 2015 draws to a close, we look as some of the biggest marketing blunders of the year. From Heinz QR code porn fiasco to the Ashley Madison hack, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your...
Dec 17, 2015 | Online advertising, Online video, Viral and buyrals
Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions. John Lewis – last year’s winner with...
Dec 16, 2015 | Marketing through gaming, Online advertising, Social media
With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an “immersive social experience”- one that could bring online brands...
Dec 16, 2015 | Online advertising
The marketing industry is going through a massive transformation with technology changing the game as we know it. John Watton, EMEA Marketing Director, Adobe, shares his thoughts on what this means for marketers in the year ahead. It’s all about experiences Marketing...
Dec 14, 2015 | Online advertising
‘Recognition Triggers’- a new ad tool created by Powa Technologies- lets people to take a picture of any advert and buy the product in just two taps, with no need to scan QR codes, or go to websites. The technology, integrated with mCommerce app PowaTag, recognises...
Dec 14, 2015 | Content marketing, Online advertising, Online video, Viral and buyrals
BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review...
Dec 14, 2015 | Online advertising
Marketers and agencies are united on the importance of brand safety. But what can brands do to ensure their ads are not appearing against inappropriate, or worse, damaging content when buying programmatically? Dora Michail, Senior Director, Audience Solutions, Yahoo...
Dec 10, 2015 | E-commerce and E-retailing, Online advertising, Social media
The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends. As technology companies like Amazon, Oracle, Salesforce and Apple become...
