Jun 19, 2017 | Content marketing, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017. Agency vi wanted to demonstrate the...
Jun 19, 2017 | Content marketing, Online advertising, Online video, Social media, Viral and buyrals
With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads...
Jun 14, 2017 | Content marketing, Mobile, Online advertising
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360. Since early June, BuzzFeed and NowThis have each been creating and publishing engaging videos and photos across...
Jun 12, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, UK
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...
Jun 9, 2017 | Facebook marketing, Online advertising, Social media, Twitter marketing
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise. Kantar Media looked at the five big social channels in the US, and the $117.9m they...
Jun 8, 2017 | Online advertising, UK
There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research. The study, from Eptica, indicates that 91% of consumers say good digital customer service from insurers makes them more loyal – yet the...
Jun 8, 2017 | Online advertising, Search engine marketing
Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report. New research by Searchmetrics addresses this challenge...
Jun 7, 2017 | Germany, Online advertising
Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany. An ad blocking user is someone who...
Jun 6, 2017 | Online advertising
Ad blocking is now one of the biggest threats to digital marketing, estimated to cost global publishers over $27bn by 2020 through lost revenues. But are we witnessing a slowdown, or simply a migration of filtering software from PCs to mobiles? Around 615 million...
Jun 6, 2017 | Online advertising, Social media
Google owns Uber. Microsoft owns LinkedIn and Nokia. The web is an highly connected place with tangled relationships. Digital marketing firm Hallam Internet has created an interactive infographic to show the surprising connections between some of the most popular...
Jun 5, 2017 | Online advertising
Google is to start filtering out “annoying ads” from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers. The web giant has started to inform publishers that it...
Jun 2, 2017 | Online advertising
Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final. This means Snapchat’s ‘Our Story’ coverage will include clips and match footage from BT Sport to complement the Snaps submitted from...
Jun 1, 2017 | Online advertising
Over half (58%) of UK consumers said they are now more likely to shop around following Brexit price increases on tech, with nearly a quarter of those asked (21%) stating they would consider switching allegiance from their usual brand of technology, according to new...
Jun 1, 2017 | Digital marketing skills, Online advertising
UK and US business executives rank customer experience above sales and revenue as the key focus in 2017, according to new research. According to a new report, “Success in The Experience Era: Connecting Customer and C-suite,” a full 100% of the C-suite survey...
May 30, 2017 | Mobile, Online advertising, Social media
Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report. Marketing news site Digiday reports that the offers appear to vary from agency to agency. One media buyer told Digiday that...
May 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, UK, Viral and buyrals
Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters. The faces of Rolf Harris, Fred West and Jimmy Savile and were inadvertently featured in an animation voiced by Gary...
May 26, 2017 | Online advertising, Regulation
With just one year to go until the new GDPR data protection rules will come into force, new research from the DMA reveals that nearly half of businesses don’t think they’re going to be ready in time, with a further quarter of companies yet to even start a GDPR plan....
May 25, 2017 | Online advertising
Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research. 70% of European consumers say the best brands are those who treat them as...
May 24, 2017 | Online advertising, Search engine marketing
Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’. Matching up online and offline behaviour has often been described...
May 24, 2017 | Online advertising, Online video, Social media
Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island. The #explainepilepsy hashtag, launched by Young Epilepsy and Epilepsy...
