May 3, 2017 | Mobile, Online advertising
The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research. The quarterly benchmark report from ad verification company Meetrics indicates that in the...
Apr 28, 2017 | Mobile, Online advertising, Online video, Viral and buyrals
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately 700 advertisers, agencies and publishers from...
Apr 27, 2017 | Online advertising
A tech firm promising to give business owners access to cost-effective ‘legal guest Wi-Fi’ has officially launched its ground breaking product in Edinburgh. BlackBX is cloud-based Wi-Fi technology enabling businesses to install and run public Wi-Fi for minimal cost...
Apr 27, 2017 | Online advertising
Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analysing it on a daily basis. This is according to the latest report by international marketing automation brand BlueVenn,...
Apr 26, 2017 | Content marketing, Online advertising, Online video, UK
Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo. Channel 4 gets this information from users’ All 4 account details. Viewers can opt out of seeing them if they feel...
Apr 26, 2017 | Online advertising, Regulation
Brands face an uphill battle to offer personalised services online, as new research reveals two thirds (67%) of UK consumers are concerned about how brands use their personal information, such as their name, email, location, and marital status. The research, from...
Apr 25, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers’ lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.
Apr 25, 2017 | Online advertising
With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they are in today’s...
Apr 24, 2017 | CPG, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands. Evaus is simply ‘Suave’...
Apr 21, 2017 | Mobile, Online advertising
Lastminute.com has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign. As part of the project, the brands will create a series of content to give consumers new ways to...
Apr 20, 2017 | Online advertising
Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research. The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and...
Apr 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Search engine marketing, Social media, Viral and buyrals
McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead. The TV commercial for McDonald’s, featuring the actress Mindy Kaling, does not appear on the company’s...
Apr 19, 2017 | Online advertising, Online video, UK
Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook. The media rivals are currently in advanced discussions over a partnership could see Virgin Media join...
Apr 18, 2017 | E-commerce and E-retailing, Mobile, Online advertising
Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce. The programme is open to startups who are rethinking banking and...
Apr 13, 2017 | Online advertising, Online video, Social media, Viral and buyrals
Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home. Each category will recognise the top ten superstars from each of those categories. Key findings from the...
Apr 13, 2017 | E-commerce and E-retailing, Online advertising
British multi-national retailer Debenhams has picked CJ Affiliate to serve Debenham’s affiliate marketing activity in the UK and Ireland in an exclusive partnership. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland. This will be...
Apr 12, 2017 | Mobile, Online advertising, UK
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital...
Apr 11, 2017 | Online advertising, Social media
Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution. In a bid to help marketers elevate their social media marketing activity, Socialbakers Suite enables marketers to analyse and report on their...
Apr 11, 2017 | Marketing through gaming, Online advertising, Online video, Social media
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out. The promise of immersive storytelling with 360 video has led...
Apr 11, 2017 | Online advertising
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research. Eyeota’s second Annual Index Report, highlights audience data expenditure across regions and advertiser sectors in...
