Mar 21, 2017 | China, Online advertising
China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands. Key findings: • Tencent grows 29% to retain its position as China’s most valuable brand • Technology, travel and education drive 6% growth in total...
Mar 20, 2017 | Online advertising, Regulation, Search engine marketing
M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government. Last week, the UK government decided to remove its...
Mar 17, 2017 | Online advertising, Regulation
The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research. The study, called “What Happens Next: How to Reverse the Rising Tide of Ad...
Mar 16, 2017 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family...
Mar 15, 2017 | Content marketing, Online advertising, Online video
TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research. The study new figures from Thinkbox, also indicates that this number is much lower for younger adults aged...
Mar 15, 2017 | Content marketing, Online advertising, Online video, Viral and buyrals
Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign....
Mar 15, 2017 | Online advertising, Online video, Social media, Viral and buyrals
The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media. New stats from YouGov reveals some surprising results. Avocados From Mexico is the only Super...
Mar 14, 2017 | Online advertising
18 Feet & Rising’s ambitious campaign #MarchforGiants (March 23 to March 26 2017) will see a herd of 3D virtual elephants transcend global borders as it parades across giant outdoor advertising screens in three continents. Developed by 18 Feet & Rising and...
Mar 13, 2017 | Online advertising, Regulation, Social media
Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits...
Mar 10, 2017 | Online advertising, Regulation
The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity. The Trustworthy...
Mar 9, 2017 | Mobile, Online advertising, Online video, UK
The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research. The data, from eMarketer’s latest UK ad spending forecast, indicate that...
Mar 9, 2017 | Facebook marketing, Online advertising, Social media
Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services. Acting as an independent provider, Meetrics will...
Mar 9, 2017 | Online advertising, Regulation
While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research. The international study from Verint Systems shows that concerns around data privacy...
Mar 8, 2017 | Mobile, Online advertising
Yahoo has unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing download an app or buy extra hardware. The tool uses a text-based system that sets and sends reminders as well as updates shopping...
Mar 8, 2017 | Online advertising
Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing. The new funding was received from Impulse VC and Harbert European Growth Capital to...
Mar 7, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
Coca-Cola is testing how AI can be used for content creation, swapping human creators with software. Mariano Bosaz, global senior digital director at Coca-Cola, made the announcement at last week’s Mobile World Congress. Speaking to AdWeek, Bosaz said: “Content...
Mar 6, 2017 | Mobile, Online advertising, Online video
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia’s stealing the show. Taking place every 12 months in Barcelona, the gigantic tech show is a chance for...
Mar 6, 2017 | Online advertising
Disney UK has joined forces with Sony Mobile, comparethemarket.com, Persil, HomeAway, Olay, Hamptons and Latest In Beauty on seven innovative and distinct collaborations ahead of thenew live-action version of Beauty and the Beast, due to hit UK cinemas on Friday March...
Mar 6, 2017 | Online advertising, Regulation
The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 2018. Guidance from the Information Commissioner’s Office sets out exactly how consent must be obtained from May 2018 when the...
Mar 1, 2017 | E-commerce and E-retailing, Online advertising
Retailers who lack a cross-device perspective may misattribute up to 31% of their transactions, according to new research looking into how companies track their customer’s purchase journeys. The study, from Criteo’s State of Cross-Device Commerce Report reveals...
