Feb 28, 2017 | Online advertising
Boston Dynamics, the robotics company owned by Alphabet has revealed its latest humanoid robot, and this time it’s on wheels. The robot, called “Handle” moves around on two tire-like wheels, one on its left side, one on its right, instead of using two legs to simulate...
Feb 28, 2017 | Online advertising
Now in its fourth consecutive year, the DataIQ 100 has been revealed once again to highlight the UK’s key industry leaders who drive business success from the intelligent use of data. The new Information Commissioner, Elizabeth Denham (rated third in this year’s...
Feb 27, 2017 | Online advertising
Shine Technologies, one of the most well known ad blocking companies, is rebranding as Rainbow, offering a free ad validation platform that conects advertisers to target consumers. The Israeli start-up which built a reputation for promoting ad blocking technology to...
Feb 24, 2017 | Online advertising
comScore has expanded Video Metrix Multi-Platform to the UK, providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed....
Feb 24, 2017 | Online advertising, Online video, Viral and buyrals
Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators. • Collectively, the nine trailers are all...
Feb 23, 2017 | Online advertising
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov. “The continued rise in ad...
Feb 23, 2017 | Online advertising
The Tinder dating app could include artificial intelligence and augmented reality in the future, to help people find the perfect match, according to its founder. Speaking at the Start-Up Grind technology conference on 21 February, Tinder chairman Sean Rad said that in...
Feb 23, 2017 | Online advertising, Online video, Social media, Viral and buyrals
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research. As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to...
Feb 22, 2017 | Online advertising, Search engine marketing
Google is phasing out its paid-for internal site search tool that most websites use to replace it with an advertising funded version in a move that will shock the publishing industry. Google’s on-site search engine tool has been the “go-to” for web publishers ever...
Feb 22, 2017 | Online advertising
Brands are advised to keep one eye on the big screen this weekend to cash in on ‘movie tourism’ – travel inspired by films – as the Oscars are set to prompt people to plan their next trip, according to lastminute.com group. With LaLa Land set to sweep the Awards, new...
Feb 22, 2017 | Mobile, Online advertising, Online video
Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research. The global piece of research from AOL is released just ahead of Mobile World Congress 2017, was conducted in seven markets...
Feb 22, 2017 | Online advertising
With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing...
Feb 21, 2017 | Online advertising
Fewer than one in five (17%) CRM managers believe that their CRM work is clearly contributing to their company’s revenue, according to new research. The survey of 500 leading CRM managers released today by marketing technology company Wiraya, revealed that CRM is...
Feb 21, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze. Amaze developed the ‘Frozen just got cooler’ creative concept for the CoolBrand, as it launches a new range of products in 500...
Feb 20, 2017 | Online advertising, Online video, Viral and buyrals
Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a “better ad experience for users and advertisers”. Advertisements that are shorter than 30 seconds,...
Feb 20, 2017 | Online advertising
Ad tech firm TVTY is launching ‘TV Ad Alert’, a free service gives brands and marketers real-time notifications when a competitor launches a new TV spot. The aim of this is to help marketers avoid those awkward calls from CEOs and CMOs when asked about their...
Feb 16, 2017 | Facebook marketing, Online advertising, Online video, Social media
Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past. The update, which some users have described as annoying, means that the accompanying sounds on videos will fade in...
Feb 16, 2017 | Mobile, Online advertising
There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with Mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research. Inneractive, an independent global mobile ad...
Feb 16, 2017 | Online advertising
Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 – post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers...
Feb 16, 2017 | Digital marketing skills, Online advertising
Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research. FastPay, which provides working capital to fast-growing digital media companies, has analysed its data bank...
