Nov 23, 2016 | Online advertising
From talking cat collars to robot marketers, technology took us in some strange directions during 2016. In this brave new world of emoji keyword targetting and smart pigeons, we celebrate the weirdest news of the year. Japanese agency hires AI bot as creative director...
Nov 23, 2016 | Mobile, Online advertising, Online video, Search engine marketing
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn...
Nov 23, 2016 | Online advertising
Google has updated its Maps feature with a new tool that shows whether a bar or shop is busy in real-time. The move follows Google’s previous ‘Popular Times’ feature that lets users see the popular times of businesses and destinations in Search and Maps. Google also...
Nov 23, 2016 | FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash. The four-minute video shows the collision of three cars, with viewers able to see it from 360 degrees. Unlike some VR apps which put people in charge of the...
Nov 22, 2016 | Online advertising
There is growing evidence of a personal data economy; a concept that puts individuals in control of their personal information and allows them to share it with businesses, brands and other trusted third parties on their own terms, according to a new free whitepaper...
Nov 22, 2016 | Online advertising
Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content., according to a new white paper report from IAB Europe. The interactions and behaviours across these touch points; online video, news and...
Nov 21, 2016 | Online advertising, Social media, Viral and buyrals
As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft’s chatbot going rogue on Twitter to Gmail’s backfiring April Fool’s joke, there were plenty of mistakes from companies that should know better....
Nov 21, 2016 | Online advertising, Online video, Viral and buyrals
Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below… The ad explores the shattering idea of Santa having dementia and forgetting to deliver all of his...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 17, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed. Back in September, a report revealed an error that inflated average viewing time by more than 80%, a...
Nov 17, 2016 | Content marketing, Online advertising, Online video, Viral and buyrals
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research. AOL’s ‘Short Form Video – A Consumer Perspective’ survey of over 1,000...
Nov 16, 2016 | Online advertising, Online video, Viral and buyrals
The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums. The annual poll from parenting site ChannelMum.com found over a third more mums rated the ad as their favourite than previous...
Nov 15, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week...
Nov 15, 2016 | Online advertising, Online video
Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash. TubeMogul is a leader in video advertising, with a single platform that enables brands and agencies to plan and buy video advertising across...
Nov 10, 2016 | Australia and New Zealand, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR...
Nov 10, 2016 | Online advertising
Donald Trump’s shock win in the US presidential election has left many businesses asking: what next? We’ve collected some top comments from key industry figures about the road ahead… “Similar uncertainty to Brexit” Christian Stadler, Professor of Strategic Management,...
Nov 9, 2016 | Online advertising, Online video, Social media, Viral and buyrals
Forget John Lewis – the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the...
Nov 9, 2016 | Online advertising, Online video
Volvo’s FMX truck is the toughest they’ve ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process. Case study summary • Volvo follows up previous stunts with a...
Nov 9, 2016 | Content marketing, India, Online advertising
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email...
Nov 9, 2016 | Online advertising, Online video, Viral and buyrals
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the...
