Aug 11, 2016 | Online advertising, Online video, Viral and buyrals
This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below… The ad, created by The Martin Agency from American...
Aug 10, 2016 | Facebook marketing, Online advertising, Social media
Facebook has made its first moves to tackle the growing trend of ad blocking, with a new update that forces desktop users to see adverts. Ad Preferences from Facebook on Vimeo. Under the new scheme, users will be allowed to customise the types of adverts they see by...
Aug 8, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising
Nestle has opened a digital lab inside SalesForce’s New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way. The “consumer engagement center” is aimed at improving personalised consumer digital...
Aug 5, 2016 | Mobile, Online advertising, Online video
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study. Adobe Digital Insights: Rio Olympics 2016 And European Athlete Insights from Adobe The analysis, using...
Aug 4, 2016 | Online advertising, Online video, Viral and buyrals
Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research. The study, from YouTube, also features a list of top trending ads that offers...
Aug 4, 2016 | Online advertising
Getting brands to share data insights is the biggest challenge to UK creatives, according to new research. The study, from Turn, indicates that more than one in three creatives (35%) said getting the brand to share data insights is their greatest challenge to...
Aug 3, 2016 | Facebook marketing, Online advertising, Online video, Social media
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting. The social network has been keen to get publishers on board its Live service...
Aug 3, 2016 | Online advertising, Regulation
One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK has published a summary of the progress made to tackle the five biggest issues facing digital advertising. The “Believes” initiative outlined a concise industry position and the...
Jul 22, 2016 | Online advertising
Kantar has made enhancements to its real time TV ratings platform, helping broadcasters make immediate decisions about live programming. The updated analytics platform includes a responsive design offering the best user experience possible, as well as new features...
Jul 21, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. The five types of millennials: From mobile mavens to thrifty traditionalists Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more...
Jul 21, 2016 | Online advertising
Yahoo is preparing for a third round of bids for the company, as the embattled web giant sees its losses widen to $440m. The company managed to beat Wall Street’s limited expectations for revenue in the April-June quarter. But after subtracting commissions paid...
Jul 20, 2016 | Online advertising
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau is to step down in January 2017 after exactly 12 years heading the industry body. Phillipson will stay involved in the media business through advisory and non-executive roles. Since his...
Jul 20, 2016 | Online advertising
The digital divide is a reality, with the UK split into not two, but three levels of engagement with the digital world: “dawdlers, devotees and day-to-day doers”, according to new research. Experian’s new consumer classification of today’s digital...
Jul 20, 2016 | Email marketing, Online advertising
Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates. Most email marketers still prioritise open rates when it comes to...
Jul 19, 2016 | Mobile, Online advertising, Social media
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed. Global audience technology company surveyed more than 5,000 consumers to understand how cultural,...
Jul 19, 2016 | Online advertising, Search engine marketing
Increasing web traffic is great, but how can you convert online leads into actual sales? This new infographic from Parker Software looks at how to drive ecommerce conversion rates. The infographic (see below) indicates that the average conversion for online sales...
Jul 18, 2016 | Online advertising, Social media
Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament. Goal Studios, the newly launched digital football agency from Perform Media,...
Jul 18, 2016 | Online advertising
Thanks to digital channels, consumer product companies now have a direct connection to the needs and aspirations – the ‘pulse’ – of consumers. This new report from Capgemini looks at how they make the most of these insights. The Capgemini Consulting report; ‘Consumer...
Jul 18, 2016 | Online advertising, Online video
Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web. Viewability is a relatively new online advertising metric that aims to track only impressions that...
Jul 15, 2016 | Marketing through gaming, Online advertising, Regulation
As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game. In the ruling the Federal Trade Commission (FTC) told...
