Jul 15, 2016 | Online advertising
New technology from native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB. The new ad technology supports the Internet Advertising Bureau’s industry-wide...
Jul 14, 2016 | E-commerce and E-retailing, Online advertising, Online video, Search engine marketing
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads. The new ad format is designed for broader shopping search terms like “women’s athletic...
Jul 14, 2016 | Online advertising
Time UK has snapped up Collective Europe Limited a provider of premium digital creative advertising solutions, for an undicsclosed sum. The company, which trades as Collective UK, has clients including Microsoft, O2, Sky, Unilever, Disney and eBay. Collective UK...
Jul 13, 2016 | Online advertising
Over three quarters (78%) of public relations disasters are “the brand’s fault”, according to a new survey. The study, from media monitoring platform Visibrain, was launched in conjunction with the company’s Best Practice Guide for Media Monitoring. Visibrain’s...
Jul 12, 2016 | Online advertising
A report investigating the user experience and accessibility of some of the UK’s top travel websites has today been launched by digital agency, Sigma. Findings from the report revealed some of the shortcomings associated with 10 top travel sites including Skyscanner,...
Jul 11, 2016 | Online advertising
The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the rules of marketing, according to a new report. The Future of Experience’ report, from Adobe and Goldsmiths University of London, used a mix of research...
Jul 11, 2016 | Digital marketing skills, Email marketing, Online advertising, Social media, Viral and buyrals
Microsoft’s latest attempt to recruit the next generation of engineering talent has backfired, as its rather awkward attempts at ‘Millennial speak’ have been roundly mocked on social media. The email went viral after it was shared by Twitter user...
Jul 6, 2016 | Online advertising, Search engine marketing
Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). Two months on, tech partner Kenshoo reports on how the new format is performing. The ETA format includes more space for advertisers to include more info about their...
Jul 6, 2016 | Online advertising
The creative industries can lead economic growth in the post-Brexit UK, industry leaders said this week. The assessment from industry members of the Creative Industries Council (CIC), a partnership of industry and government, is based on the global reputation and...
Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.
Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles. Brau Union brewery hired ad firm YOC to create the understitial vertical video ad. The mobile advertising format enables the full screen display of moving image content in...
Jul 5, 2016 | Online advertising
Ireland has enjoyed the best digital growth in Europe over the past decade, followed by Bulgaria and Poland, according to new research looking at online ad spend over the past ten years. The tenth AdEx Benchmark 2015 Report, from IAB Europe, in collaboration with IHS...
Jul 4, 2016 | Online advertising
Marketing departments are the biggest time wasters in meetings., costing £1,400 per employee per year, according to a cross-industry study. A study of 500 professionals, from collaborative platform Wisembly, found that much of this unproductivity is down to marketers...
Jul 4, 2016 | Online advertising
New research from DMA Award entries reveals what it means and takes to create a winning campaign, with 56% of winners featurumg in the top half of their industry return on investment (ROI) performance. Last week London’s Blue Fin Building played host to the launch of...
Jul 4, 2016 | Online advertising
Nuance Communications, has introduced the Nuance Transcription Engine (NTE), designed to quickly transform massive amounts of recorded audio into actionable data across a wide range of industries. Nuance will now support the transcription needs of a wide range of...
Jul 4, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad. The mobile advertising format developed by YOC contains the Video Ad Serving Template tag (VAST), making mobile campaigns more transparent and improving...
Jun 30, 2016 | Online advertising
Half of UK small to medium sized business believe they are being ‘priced out’ of marketing automation, but many are not aware of how the practice coould benefit them, according to a new report. Conducted by Mailjet, the study has found 48% are not using any form of...
Jun 29, 2016 | Mobile, Online advertising
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK. Key findings: 10% of Brits are blocking mobile ads...
Jun 29, 2016 | Online advertising
Avid Media, the content marketing and native distribution company, has unveiled what it claims is the first demand-side platform focused purely on content. Spartan gives visibility to brands and agencies on content performance from all suppliers from one platform. The...
Jun 27, 2016 | Online advertising
This year’s Cannes Lions festival was packed with big players in digital…and plenty of big name celebrities too. We’ve complied video highlights covering every major presentation during the festival. Cannes Lions 2016 kicked off with a bang, with...
