May 4, 2016 | Content marketing, Online advertising
Adblock Plus has joined up with Flattr to create “Flattr Plus,” a system for web users who want to pay online content creators. Under the new scheme, users set a monthly budget to pay for content around the Web, such as thier favourite bloggers, musicians,...
Apr 29, 2016 | Online advertising
A survey among close to 1200 professionals across different industries shows that while more than half recognize the importance of big data, only a quarter is able to achieve productivity gains. 52% agree that big data represents an opportunity from a business point...
Apr 28, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Dawn of the chatbots: 89% of consumers want to talk to virtual assistants The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up...
Apr 28, 2016 | Content marketing, Online advertising
Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns. The partnership includes Millward Brown’s Brand Lift Insights solution and...
Apr 27, 2016 | Mobile, Online advertising, Online video
YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach. The new format will complement YouTube’s flagship product, TrueView ads, to help brands reinforce the message or...
Apr 26, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video...
Apr 25, 2016 | CPG, Online advertising, Online video
Italian football team AC Milan has come under criticism for perfoming a spoof ‘Haka’ dance before a match to promote a Nivea cream, with many branding the act ‘disrespectful’. The club’s players appeared to take to the field before...
Apr 25, 2016 | Mobile, Online advertising
Alphabet – Google’s parent company – has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices. However, the technology giant revealed that it spent more money on its experimental moonshot projects, engineers, data...
Apr 25, 2016 | Online advertising, Social media
Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo. Product focused ads on Facebook and growing interest in Instagram have...
Apr 21, 2016 | Online advertising, Online video, Viral and buyrals
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research. The Google-owned video site carried out a “meta-analysis” of 56 case studies across eight countries that “shows how...
Apr 21, 2016 | Online advertising
Nearly a third (30%) of British web users will have installed adblockers by 2017 as the practice becomes an epidemic, eMarketer has warned. The new report predicts that 14.7 million Brits will be using the software that strips advertising from web pages. The use of ad...
Apr 20, 2016 | Facebook marketing, Online advertising, Online video, Social media
Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos. The rollover-style ads let viewers move their mouse over a video promo to access more information about a brand. Users will get a...
Apr 20, 2016 | China, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year. The percentage of the FMCG giant’s digital spend is now nearer 50% in digitally-advanced markets like the US and China. However, in...
Apr 19, 2016 | Online advertising
Alphabet, Google’s parent company, has plans to build its own smart city, according to a new report. The Information reports that Sidewalk Labs, an Alphabet subsidiary, is trying to find a test location to create a “digital district”, to trial the idea of a smart...
Apr 18, 2016 | Online advertising, Regulation
British MPs have claimed that broadband ads are misleading, with just 10% actually getting the advertised speeds. A cross-party group of 50 MPs called the British Infrastructure Group (BIG) have strongly criticised the way that broadband is advertised in the UK. The...
Apr 18, 2016 | Online advertising
UK ad viewability has reached its highest level in 18 months, but £600m is still being wasted each year on non-viewable ads, according to new research. The report, from ad verification company Meetrics, indicates that online ad viewability levels in the UK increased...
Apr 18, 2016 | Online advertising
Digital agency Cyber-Duck is creating a website for the new £5 polymer (plastic) banknote for the Bank of England. The new £5 will come into circulation in September, and the website is being designed to generate public trust and confidence in the new banknote, prior...
Apr 15, 2016 | Online advertising, Regulation
The European Parliament has voted on the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data. The European Union’s General Data Protection Regulation (GDPR) passed on April 14 in...
Apr 15, 2016 | Online advertising, UK
IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit. .@IPA_Updates #Bellwether: Event marketing posts 6.3% budget increase...
Apr 15, 2016 | Online advertising, Online video, Viral and buyrals
Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below… Featuring two friends on a hiking trip that takes an unexpected turn, the pair find themselves...
