Mar 29, 2016 | Online advertising, Online video
Non-human traffic is more common on video sites than display ad ones in the UK, according to new data. A new comScore study reveals that for 79% of digital campaigns, non-human traffic accounts for fewer than 5% of the ads bought and sold (with an average of 1%). For...
Mar 29, 2016 | Online advertising
The world wide web is getting faster, with global average internet connection speeds up to 5.6 Mbps, marking a 23% increase year-over-year, according to new data. The figures, from Akamai Technologies, provide insight into key global statistics such as connection...
Mar 24, 2016 | Online advertising
More than half of online video advertising in Europe is expected to be traded programmatically in 2020, growing at rate of 38.7% to become a €2bn industry by 2020, according to new research. The study, from SpotX, charts the rise of programmatic online video...
Mar 23, 2016 | Mobile, Online advertising
Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report. The study, from ZenithOptimedia forecasts that global ad spend is heading for 4.6% growth this...
Mar 23, 2016 | Online advertising, Regulation
The majority of senior UK marketers think that staying in the EU will be best for their business, but most are unaware of its perks (such as the Digital Single Market), according to new research. The research, from email provider, Mailjet, was conducted amongst 278...
Mar 22, 2016 | Facebook marketing, Online advertising, Social media
Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity. Wut? Facebook showed whites and blacks diff versions of ads, calls it a ‘victory’ for race-specific...
Mar 18, 2016 | Australia and New Zealand, Online advertising
Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data. This new infographic from agency Signal illustrates how Australian marketers are spending more on their advertising budgets in order...
Mar 18, 2016 | Online advertising
Spending on digital advertising in Spain jumped 21% in 2015 capturing 25% of the overall market, up from 22.9% a year earlier, according new research. The data, from IAB Spain and PWC, indicates that while desktop advertising still accounted for the vast majority of...
Mar 17, 2016 | Online advertising
Nearly four-fifths (80%) of CBI members think being in EU is best for their business, according to a new survey looking into business attitudes to the UK EU referendum. CBI members employ more than 7m in the UK & majority want to remain in the EU...
Mar 17, 2016 | Online advertising
Google has launched a new set of analytics tools, aimed at large firms looking to get more insights from today’s multi-screen consumers, taking on the likes of Adobe, Oracle, Salesforce and even Facebook Atlas. Available as a beta test, the Google Analytics 360...
Mar 14, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Social media
Google has outlined three key rules for any blogger who trades coverage on their site for a free product. The practice of native ads on YouTube channels is becoming increasingly popular, with many brands using key influencers to make recommendations However, several...
Mar 14, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, UK
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK. Junk food ads are already banned on TV, but this could soon be extended to online in a bid to combat the obesity epidemic, the UK’s...
Mar 10, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Are your apps invisible to search? Top brands fail at ‘app indexing’ Just 20% of iOS apps and 30% of Android Apps are able to support Google’s new app indexing, meaning...
Mar 10, 2016 | Online advertising
JCDecaux, the world’s largest outdoor advertising company has started its digital transformation of London’s bus shelter network- meaning commuters will see 84-inch fully connected, dynamic HD screens on their journeys to work. The digital transformation of the bus...
Mar 9, 2016 | Online advertising, Regulation
As the ad blocking wars heat up,the IAB‘s Technology Laboratory has launched a new guide that outlines the tactics publishers are using to urge users to stop using the filtering technology. The new Publisher Ad Blocking Primer pack complements the trade body’s...
Mar 7, 2016 | Online advertising, Online video, Viral and buyrals
HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below. Creative agency B-Reel, in partnership with Google, can the...
Mar 4, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Snapchat catches Facebook for daily video views Both Snapchat and Facebook are getting 8 billion daily video views, as the social photo app continues to attract big name brands. IAB UK: Ad...
Mar 4, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone. While the packaging hasn’t yet hit stores, VR is something the company has been working on for a while. Nick Felder,...
Mar 4, 2016 | Online advertising, Online video
Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV. The study, from agency Carat, looks at the media habits and attitudes of four types of mums ahead of Mother’s Day Key findings: · TV is still the most...
Mar 4, 2016 | Online advertising, Online video
Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube. For example, a third of Mums agree YouTube ads help them decide what to buy, and 26% of Mums rely on YouTube to make key decisions about products. There are a lot more facts in...
