Jan 25, 2016 | Online advertising, Regulation
Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed. Concern among media and...
Jan 21, 2016 | Online advertising, Social media
Google is taking on Twitter at its own game, with a new real time ad format geared towards helping brands muscle in on current events. The new ‘Real Time Ads’ format lets advertisers serve video ads across YouTube and 2 million partner websites during big moments. The...
Jan 20, 2016 | Content marketing, Online advertising
The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production. Working in partnership with the data scientists from Kantar Media, SKO is the...
Jan 19, 2016 | Online advertising, Regulation
Adblock Plus has revealed that its staff have been “uninvited” to the Interactive Advertising Bureau’s annual leadership meeting, as tensions escalate between the popular ad-blocking tool and the digital marketing industry. .@iab disinvites us to #IABALM, dissing...
Jan 15, 2016 | Mobile, Online advertising
Apple is reportedly giving up control of its ad business, no longer taking a 30% commission on all sales on its iAds platform. BuzzFeed News reports that Apple is planning a new system: Rather than acting as an intermediary between advertisers and content partners,...
Jan 15, 2016 | Online advertising
Software firm Red Fox Media has launched AdAppTive, the first ‘cookieless’ management and programmatic advertising platform that works across mobile devices, including apps, websites, email and newsletters. The move comes after securing £420,000 funding...
Jan 13, 2016 | Online advertising
Half (50%) of mobile marketers are buying mobile inventory programmatically, however, nearly half have little knowledge of the discipline, according to new research. The study from the Internet Advertising Bureau (IAB) UK also indicates that location-based advertising...
Jan 12, 2016 | Online advertising
Apple has bought Emotient, a developer of facial expression recognition software, that analyses people’s emotions through their facial expressions. Apple confirmed the purchase Thursday without giving terms or describing its plans for the San Diego -based company....
Jan 12, 2016 | Online advertising, Online video
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from...
Jan 12, 2016 | Online advertising, Online video, Search engine marketing
Digital display advertising spend is set to overtake search in the US for the first time this year, accounting for 47.9% with a value of $32.17bn, according to new research. In a new eMarketer report. “Banners and other,” a category that includes native...
Jan 8, 2016 | Online advertising
Yahoo is planning to cut its workforce by at least 10% as part of a cost cutting drive, according to a news report. Business Insider reports that the layoffs would result in more than 1,000 people leaving the tech giant, and will affect Yahoo’s media business,...
Jan 7, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy. The pool, which blocked a busy bridge crossing, was broadcast live on...
Jan 5, 2016 | Online advertising
From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016. The report highlights four key trends: • Social messaging apps will be used to engage with customers •...
Jan 5, 2016 | Content marketing, Online advertising, Regulation
The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission’s new native ads guidelines, calling them “overly prescriptive.” “While guidance serves great benefit to industry, it must also be technically...
Dec 31, 2015 | Content marketing, Mobile, Online advertising, Online video
From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. As 2015 comes to a close, Nielsen looks at some of the top trends in digital, including the top US smartphone apps and operating systems. In 2015, Facebook again...
Dec 30, 2015 | Online advertising
The Economist Films has launched its first 30-minute film – “The World In 2016” – looking at some of the iconic moments of the year ahead. The film explores the major changes that are going to bring the world together in 2016, and the ones that...
Dec 18, 2015 | Online advertising
From smart sheep to telepathic advertising, technology took us in some strange directions during 2015. In this brave new world of robot chefs, mind-controlled drones and scary AI, we celebrate the weirdest news of the year. Google reveals robot dog… and starts kicking...
Dec 17, 2015 | Online advertising
As 2015 draws to a close, we look as some of the biggest marketing blunders of the year. From Heinz QR code porn fiasco to the Ashley Madison hack, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your...
Dec 17, 2015 | Online advertising, Online video, Viral and buyrals
Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions. John Lewis – last year’s winner with...
Dec 16, 2015 | Marketing through gaming, Online advertising, Social media
With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an “immersive social experience”- one that could bring online brands...
